At Afiniti we are committed to harnessing the power of AI for good by upholding our environmental, social, and governance responsibilities. By integrating ESG principles into our AI-driven innovation and into our operations, we strive to create value for our customers while also contributing to a more sustainable and equitable world.
Trust at Afiniti
Afiniti is built on the principle that AI must be transparent, accountable, and safe. We hold ourselves to rigorous standards across security, compliance, data privacy, and responsible AI, so our clients can deploy with confidence and operate with trust.
Access detailed security documentation and policies in our Trust Center.
Certifications, Reports & Compliance Commitments
Afiniti upholds global privacy laws and security standards, with measures in place to help you meet your compliance obligations. Our certifications are independently verified and continuously maintained.
CCPA
Afiniti complies with the California Consumer Privacy Act, which sets strict standards for how consumer data is collected, used, and disclosed. Our privacy policies and processes are designed to support compliance with applicable CCPA requirements, giving California residents meaningful transparency and control over their data.
Ecovadis
Afiniti holds an independently verified EcoVadis rating, recognizing our performance across environmental responsibility, labor and human rights, ethics, and sustainable procurement. It reflects our commitment to operating as a responsible global business.
GDPR
Afiniti is built to meet the requirements of the General Data Protection Regulation, the world’s most comprehensive data privacy law. We maintain privacy practices designed to support compliance with applicable GDPR requirements, and offer contractual protections to help clients handle sensitive data responsibly.
ISO/IEC 27001
An internationally recognized standard for information security management. Afiniti holds independent certification confirming that our security controls are rigorously applied, continuously monitored, and designed to address evolving security risks through ongoing monitoring and continuous improvement.
SOC 2
An independent audit confirming that Afiniti meets rigorous standards for data security and organizational controls. We also hold HITRUST supplemental certification, giving healthcare clients confidence that sensitive health information is handled through additional controls and assurance mechanisms relevant to healthcare environments.
SOC 3
A publicly available report confirming the strength of our security and data management practices. Independently assessed by certified AICPA auditors, it gives any stakeholder a clear view of how seriously we take organizational security.
ISO/IEC 27701
An independent certification confirming that Afiniti has a structured, verifiable approach to privacy management. It demonstrates our ongoing commitment to meeting data privacy regulations, including GDPR, across our operations.
Our Approach to Trust
Security at Afiniti is a design principle embedded in everything we build and every client relationship we operate. We invest in robust infrastructure, independent oversight, and continuous improvement so that trust is something our clients experience, not just something we claim.
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At Afiniti, trust and transparency are not features we add to our products. They are the foundation we build on. Every decision in product development is made with accountability built in, not bolted on”
Dileepan Narayanan,
Chief Product and Technology Officer, Afiniti
Extending Trust
Trust at Afiniti extends beyond security controls. Our commitment includes a Responsible AI program, ethical governance, and sustainable business practices that strengthen long-term partnerships with our clients.
Responsible AI Program
Responsible AI is embedded into every part of our technology. Our approach includes focus on transparency, accountability, measurable performance, and human-centered design.
Rather than relying on assumptions about how AI behaves, we show the decisions it makes, the data behind them, and the outcomes they generate. This ensures enterprises always have visibility into how Afiniti’s systems operate and the value they create.
Security, Compliance and Responsible AI
Security, compliance, and responsible AI are not separate programs at Afiniti. They reflect a single, unified commitment to operating with integrity. Access the full documentation, security policies, and compliance reports in our Trust Center.
Frequently Asked Questions
What Security Certifications Does Afiniti Hold?
Afiniti holds SOC 2 Type 2 (with HITRUST supplemental), SOC 3, ISO/IEC 27001, ISO/IEC 27701, and maintains privacy practices designed to support compliance with applicable GDPR and CCPA requirements. All certifications are independently verified and maintained on an ongoing basis.
What Is Afiniti’s Responsible AI Program?
Our Responsible AI program guides how we design, train, deploy, and monitor AI systems, with governance and oversight mechanisms applied across the AI lifecycle.
How Can I Access Afiniti’s Full Trust Center?
Afiniti’s full Trust Center, including detailed security documentation, data processing policies, compliance reports, and audit materials, is hosted on SafeBase. Click the ‘Visit Our Trust Center’ button on this page to access it directly.
Is Afiniti Compliant with GDPR and CCPA?
Yes. Afiniti maintains verified compliance with both GDPR and CCPA. We offer contractual protections, transparent privacy policies, and data handling procedures designed to help our clients meet their own regulatory obligations in these jurisdictions.
Contact Us
If you are exploring ways to improve conversion, retention, or customer experience at scale, our team can help you identify where measurable value can be unlocked using your existing systems.