Washington, D.C. – June 16, 2025 – Afiniti, Inc., a global customer experience and artificial intelligence provider, today announced the appointment of Dileepan Narayanan as its new Chief Product and Technology Officer.

Mr. Narayanan brings more than two decades of experience in product and business leadership across consumer and enterprise technologies. His deep expertise spans Generative AI, Conversational AI, Computer Vision, Multimodal AI, IoT, and Edge Compute. He will be responsible for leading Afiniti’s global product and technology teams and will drive excellence in all our existing products and next-generation AI products and solutions. Mr. Narayanan will be based in San Francisco.

Mr. Narayanan joins Afiniti from Amazon, where, most recently, he led the launch of Generative AI applications and infrastructure for Amazon’s global selling community. Previously, he led product teams across Amazon’s Alexa and Artificial General Intelligence (AGI), launching notable innovations such as personalized conversational AI for Alexa (Teachable AI), multimodal learning for Amazon’s home robot Astro, and augmented reality experiences. Mr. Narayanan also played a key role in scaling Amazon’s foundation models through AWS Bedrock. Earlier in his career, he held senior product leadership roles at Ruckus Networks, Broadcom, and Cypress Semiconductor, where he developed IoT platforms, led large-scale P&Ls, and introduced market-first innovations in wireless and touchscreen technologies.

“We’re thrilled to welcome Dileepan to Afiniti,” said Jerome Kapelus, Chief Executive Officer of Afiniti. “He is a world-class product leader with a passion for turning bold ideas into real-world impact. His deep technical expertise and track record of scaling AI products from 0-to-1 will be critical as we drive forward our product-led growth agenda and continue delivering value to our clients. Dileepan will play a central role in advancing Afiniti’s next generation of AI optimization solutions — especially our new Agentic AI offerings — which will work together with our high-impact core pairing technology to continue to transform contact center performance and effectiveness for the world’s largest consumer-facing companies.”

“I’m deeply inspired by Afiniti’s mission and the opportunity to apply responsible AI to complex business challenges, and see tremendous potential to deliver meaningful impact,” said Mr. Narayanan. “I’m impressed by the strength of Afiniti’s AI innovation and talent, and I’m confident that, with a product-led mindset, we can unlock significant growth. I’m particularly excited to accelerate the development of our differentiating Agentic AI solutions, which will seamlessly leverage the market-proven strengths of Afiniti’s optimization platform to empower agents, improve outcomes, and redefine the customer experience in large-scale contact centers.”

About Afiniti

Founded in 2006, Afiniti is a leading provider of artificial intelligence solutions, specializing in optimizing customer interactions across various industries. By leveraging patented technology, Afiniti identifies and predicts patterns of interpersonal behavior to pair customers with the most compatible contact center agents, enhancing customer satisfaction and operational efficiency. Afiniti’s AI solutions enable leading global consumer companies to drive high-value engagement between their customers and their customer service agents. To learn more, visit www.afiniti.com.

Media Contact

Eleni Theodosiou-Pisanelli
media@afiniti.com

New York, NY – March 17, 2025 – Afiniti, Inc., a global customer experience and artificial intelligence provider, today announced that its innovative eXperienceAI pairing solution is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

Amazon Connect customers can now leverage the power of Afiniti’s cutting-edge eXperienceAI technology to effortlessly elevate customer experience by optimizing customer retention, boost sales conversion rates, drive revenue growth, and lower service costs within AWS Marketplace.

eXperienceAI unlocks the full potential of siloed data to make smarter routing decisions, increasing the likelihood of success on every customer interaction. Its intuitive dashboards provide deep insights into outcome drivers, enabling measurable, transformative improvements across key performance indicators.

With user-friendly, no-code tools that replicate the workflows of Afiniti’s data scientists, eXperienceAI simplifies the optimization of contact center operations. The platform incorporates advanced data preparation and AI model training to drive efficient routing decisions, reducing time to value and maximizing impact.

In the past year alone, Afiniti’s technology has delivered over $2.2 billion in measurable value to businesses globally, transforming customer experiences and optimizing outcomes at scale.

“With the launch of eXperienceAI in the AWS Marketplace, we are empowering businesses to elevate their contact center operations to new heights. By fostering smarter, more meaningful pairing between customers and agents, we are not just improving efficiency – we’re driving real, measurable outcomes that transform the customer experience and deliver superior results for businesses across industries,” said Ben Evans, Chief Partnerships Officer, Afiniti.

eXperienceAI is now generally available in AWS Marketplace. To view the listing, click here. For more information on Afiniti and its AI-driven Outcome Optimization solutions, please click here.

About Afiniti

Founded in 2006, Afiniti is a leading provider of artificial intelligence solutions, specializing in optimizing customer interactions across various industries. By leveraging patented technology, Afiniti identifies and predicts patterns of interpersonal behavior to pair customers with the most compatible contact center agents, enhancing customer satisfaction and operational efficiency.  Afiniti’s AI solutions enable leading global consumer companies to drive high-value engagement between their customers and their customer service agents. To learn more, visit www.afiniti.com.

Media Contact

Eleni Theodosiou-Pisanelli
media@afiniti.com

New York, NY – March 7, 2025  – Afiniti, Inc., a global customer experience and artificial intelligence provider, today announced the appointment of two new board members, Anurag Yagnik and Chris Karp, as the company continues to strengthen its operations and growth.

Anurag Yagnik is a seasoned technology executive and board member with over 25 years of experience transforming legacy software into cloud-native, SaaS solutions. Mr. Yagnik has extensive experience working with private equity-owned businesses and helping to drive various value creation and growth initiatives. He is currently the Chief Technology Officer at Prophix and was the founding CTO at Vitech Systems Group.

“We are thrilled to welcome Anurag to our Board,” said Jerome Kapelus, CEO of Afiniti. “His impressive background and proven track record in delivering cutting-edge enterprise software solutions will be invaluable as we further invest in next-generation technologies and unlock new avenues for growth. We look forward to benefiting from his strategic insights and leadership.”

Chris Karp is an innovative executive with vast expertise in managing customer service operations and technical support, as well as driving continuous improvement and transformation at SaaS businesses. He has been recognized for developing and leading high-performing teams and his commitment to delivering financial excellence, high customer satisfaction, establishing employee followership and fostering accountability. Mr. Karp currently serves as Chief Customer Officer and EVP of Operations at Auctane and has held leadership positions at Chewy, RealPage Inc and Tektronix Communications. He is a board member at NPOWER.

“We are excited to have Chris join our Board,” added Mr. Kapelus. “His deep understanding of contact center operations and the leading-edge AI products that drive value to customers will be vital as we build on our strengths, expand our capabilities and continue to enhance customer experience journeys. Chris’ leadership and strategic vision will play a key role in helping us drive the company’s growth and success in the years to come.”

About Afiniti

Founded in 2006, Afiniti is a leading provider of artificial intelligence solutions, specializing in optimizing customer interactions across various industries. By leveraging patented technology, Afiniti identifies and predicts patterns of interpersonal behavior to pair customers with the most compatible contact center agents, enhancing customer satisfaction and operational efficiency. Afiniti’s AI solutions enable leading global consumer companies to drive high-value engagement between their customers and their customer service agents. To learn more, visit www.afiniti.com.

Media Contact

Eleni Theodosiou-Pisanelli
media@afiniti.com

Afiniti, a global leader in AI-driven Outcome Optimization, is proud to announce the general availability of its innovative eXperienceAI pairing solution, now fully integrated with Amazon Web Services (AWS) and Amazon Connect.

Washington, DC – February 10, 2025 – Afiniti, Inc., a global customer experience and artificial intelligence provider, today announced that Jerome Kapelus has been appointed Chief Executive Officer. Mr. Kapelus succeeds Hassan Afzal, who will continue to support Afiniti in a strategic advisory role.

Mr. Kapelus is a seasoned operations and financial executive with over 25 years of experience leading, scaling and transforming high-growth technology companies. Most recently, he was President of PWCC Marketplace, where he led the business’ integration and transformation following its acquisition by Fanatics, Inc. Previously, he served as Chief Financial Officer of TCGplayer, overseeing significant revenue growth and operational improvements before its sale to eBay. Kapelus also served as Chief Financial Officer of Quartet Health, where he played a key role in rapidly scaling and operationalizing the business.

“It is an honor to lead Afiniti and its tremendously talented employees as CEO,” said Kapelus. “I would also like to express my deep gratitude and appreciation for Hassan’s leadership and dedication to Afiniti, both in the last two years as CEO and in the many years before that as a key architect of our unique and patented technology. Thanks to his efforts, Afiniti is now positioned to expand its market presence and achieve sustainable growth at scale. I look forward to building on his legacy by continuing to invest in cutting-edge AI technologies that bring tangible value to Afiniti’s customers and empower them to optimize their customer experience.”

“Jerome is an experienced, operationally focused leader with a knack for innovative solutions that encourage transformation and drive growth,” said David Flannery, President of Vista Credit Partners and Chairman of Afiniti’s Board of Directors. “He has been an excellent addition to Afiniti’s leadership team and is a natural choice to lead the company through this important next phase of its journey.”

About Afiniti

Founded in 2006, Afiniti is a leading provider of artificial intelligence solutions, specializing in optimizing customer interactions across various industries. By leveraging patented technology, Afiniti identifies and predicts patterns of interpersonal behavior to pair customers with the most compatible contact center agents, enhancing customer satisfaction and operational efficiency. Afiniti’s AI solutions enable leading global consumer companies to drive high-value engagement between their customers and their customer service agents. To learn more, visit www.afiniti.com.

Media Contact

Eleni Theodosiou-Pisanelli
media@afiniti.com

Afiniti is happy to announce a new partnership with Türk Telekom, Turkey’s leading telecom operator. They have chosen to work with Afiniti so that they can use our eXperienceAI Elite product to help them make their client interactions easier and more efficient along with increasing happiness in resolution for the customer. Rather than routing customers to the first available agent with the traditional approach, Afiniti’s patented AI predictive technology pairs customers with agents based on who they will best interact with and who is most equipped to solve the customer’s particular problem.

“Türk Telekom’s first and utmost priority is to deliver better experiences to its customer and towards this aim we are committed to use most innovative and new technologies, particularly applied-AI” said Ms. Zeynep Özden, CMO of Türk Telekom. “Every interaction is a unique opportunity to give customers a better experience. We started to partner with Afiniti to ensure the best experience for all  our customers in Contact Center domain through pairing them with the right agents who will best address their needs.”

“We are thrilled to strengthen our collaboration with Türk Telekom, a leader in innovation and customer satisfaction. This partnership represents a significant step forward in our mission to optimize customer interactions through advanced AI-driven solutions. Together, we are committed to delivering exceptional service quality, and precisely measurable value leveraging our combined expertise to create unparalleled value for Türk Telekom’s customers.” – Jérôme de Castries, EVP International, Afiniti

Afiniti’s pairings lead to better conversations that reduce the need for transfers or follow-up calls as well as improving Türk Telekom’s commercial performance. Türk Telekom and Afiniti are planning to further expand their partnership in the AI and Contact Center space via new use-cases and applications .

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Türk Telekom ve Afiniti Ortaklığı

Afiniti, Türkiye’nin lider bilgi ve iletişim teknolojileri şirketi Türk Telekom ile yeni bir ortaklığa imza atmanın mutluluğunu yaşıyor. Türk Telekom, eXperienceAI Elite ürünümüzü kullanarak müşteri etkileşimlerini daha kolay ve verimli hale getirmenin yanı sıra müşteri memnuniyetini artırmak amacıyla Afiniti ile çalışmaya başladı. Afiniti’nin patentli yapay zekâ teknolojisi müşterileri, en iyi hizmeti alacakları ve sorunlarını çözmek için en iyi donanıma sahip olan temsilcilerle eşleştiriyor.

Türk Telekom Pazarlama ve Müşteri Deneyimi Genel Müdür Yardımcısı Sn. Zeynep Özden, Afiniti ile yaptıkları iş birliği ile ilgili şunları söyledi: “Türk Telekom olarak birinci önceliğimiz müşterilerimizin deneyimlerinin iyileştirilmesi ve ihtiyaçlarına uygun çözümler sunmak. Bu doğrultuda dünyadaki en özel ve yenilikçi teknolojileri kullanmaya devam ediyoruz. Uygulamalı Yapay Zekâ kullanımı alanındaki odağımızın bir parçası olarak Afiniti firması ile geliştirdiğimiz iş birliğimiz çerçevesinde, Çağrı Merkezimize temas eden her müşterimizi, kendisine en uygun müşteri temsilcisi ile görüştürerek en iyi deneyimi sunuyoruz.”

“İnovasyon ve müşteri memnuniyetinde lider Türk Telekom ile iş birliğimizi güçlendirmekten büyük heyecan duyuyoruz. Bu ortaklık, gelişmiş yapay zekâ tabanlı çözümler aracılığıyla müşteri etkileşimlerini optimize etme misyonumuzda ileriye doğru atılmış önemli bir adımı temsil ediyor. Uzmanlığımızı Türk Telekom’un uygulama gücü ile birleştirerek Türk Telekom müşterileri için ölçülebilir bir değer yaratmaya ve yenilikçi hizmet sunmaya kararlıyız. ” – Jérôme de Castries, Uluslararası GMY, Afiniti

Bu iş birliği sayesinde, Türk Telekom hem müşteri memnuniyetinde hem de ticari perspektifte kazanım elde etmektedir. Türk Telekom ve Afiniti, bundan sonraki süreçte müşteri deneyimini artıracak yeni çözümleri devreye alarak iş birliklerini geliştirmek üzere çalışmalarına devam etmektedirler.

Avaya ENGAGE 2024-Denver, Colorado – May 13, 2024 – At Avaya ENGAGE 2024, Afiniti, the leading provider of CX AI optimization solutions, will showcase their new eXperienceAI technology, alongside their partner Avaya, a global CX and contact center leader. This collaboration brings the power of Afiniti eXperienceAI to the Avaya Experience Platform™ (AXP) to deliver measurably better business outcomes and value-driven customer and employee experiences.

Born from Afiniti’s market-leading CX AI Optimization technology, which utilizes customer and outcome data to optimize the matching of customers, agents, and offers in real-time, Afiniti eXperienceAI features a modern, self-service interface that enables contact center leaders to define, deploy, and manage their own AI routing strategies.

Afiniti eXperienceAI is natively integrated within AXP, including Avaya’s new AXP Private Cloud – Extended Scale. It unlocks untapped business value, resulting in improvements in revenue generation, retention rates, average handle time, customer sentiment, first call resolution, and more. It provides unparalleled flexibility, allowing businesses to deploy AI models that optimize the business outcomes most critical to their organization’s needs and objectives. With a rapid deployment process and a no-code orchestration tool, ROI realization can be achieved within four months or less. With eXperienceAI, organizations can innovate directly on their current Avaya platform, elevating customer experiences without disrupting existing workflows.

Organizations utilizing Afiniti eXperienceAI in their contact centers have already witnessed remarkable benefits, including increases of more than 10 percent in revenue, and improvements of over 5 percent in first call resolution rates and average handle time.

“We are extremely pleased to expand the reach of our great partnership with Avaya. With Afiniti eXperienceAI, AXP customers will now have the ability to easily enable AI optimization atop their existing Avaya routing strategies, further embodying the essence of ‘innovation without disruption’,” stated Ben Evans, Chief Partnerships Officer at Afiniti.

Eric Rossman, VP of Strategic Alliances and Partnerships at Avaya added, “Avaya customers rely on Avaya Experience Platform to enable their teams to improve customer experience, employee experience, and business outcomes by delivering CX capabilities from a single platform regardless of whether it is deployed on-prem, private cloud or public cloud. By integrating Afiniti eXperienceAI we can continue to deliver on the promise of ‘innovation without disruption’ for Avaya customers, providing added value with market leading predictive AI technology.”

With over 8 billion interactions handled and 1 billion+ optimizations delivered, Afiniti brings a wealth of real-world insights and expertise, and has consistently delivered over $2.2BN in value to our clients. Interested businesses can test drive Afiniti eXperienceAI within days and go live in weeks, ensuring ease of deployment and immediate, measurable, business impact.

For more information on Afiniti and Avaya partnership, contact your Afiniti or Avaya representative or visit Afiniti.com.

About Afiniti

Afiniti is a leading provider of customer experience (CX) artificial intelligence (AI). Our AI optimization services and infrastructure deliver measurably better business outcomes for some of the largest enterprises in the world. Our technology is used globally in the healthcare, telecommunications, hospitality, insurance, and banking industries, and across multiple customer experience channels. To learn more, visit www.afiniti.com.

Afiniti has been recognized as a Bronze winner in the 18th annual Stevie® Awards for Sales & Customer Service thanks to the great partnership we have with LivePerson.

Sam Logan, chief legal officer of Afiniti, provides an inside look to AI-powered customer service and predicts how emerging technology will change the way brands and buyers interact.

Additionally, our Chief Partnership Officer, Ben Evans​ took part in a panel session with people from Avaya, Genesys and Cisco and spoke to a packed room about the future in his “Contact Centres / CX 2027: What Will Drive the Market” session.

Ben emphasised the importance of clear objectives and measurable business outcomes, stating, ”Companies need to think beyond cost reduction when embracing these new technologies. At Afiniti, we look at how our technology can improve customer retention and lifetime value.”

At Booth 1311, our team engaged with industry leaders, potential leads, partners, analysts, and media representatives, showcasing the potential of our solution. Check out them at our booth with their cool Afiniti t-shirts!