Afiniti is CX AI.
We make moments of human connection more valuable.
$2.24bn
incremental client
revenue delivered annually
1.7bn
customer
interactions
500+
patents
issued
Drive more value
from every interaction
$2.24bn
incremental lifetime
revenue delivered annually
1.7bn
customer
interactions
500+
patents
issued
Who we work with
Afiniti collaborates with industry frontrunners and Fortune 500 enterprises across the globe.









AI that optimizes for better outcomes
At Afiniti, our CX (customer experience) AI solutions are responsibly designed to leverage AI, data and cloud infrastructure to improve the productivity of customer engagement and drive measurably better outcomes. Without Afiniti’s technology, contact centers are managed as a skills- or rules-based-systems. Afiniti has led the industry in transforming customer service by empowering partner platforms to become AI-based, predictive systems, where historical outcomes are used to make better decisions in the future.

Afiniti CX AI Optimization
Afiniti has developed a real-time outcome engine to optimize customer engagement for contact-agent-offer-channel combinations that deliver transformational business benefits and enterprise profitability.

Afiniti CX AI Infrastructure
Together with our partners, we see the future of customer engagement as a platform that combines outcome-based AI optimizations, CRM data, and the underlying omni-channel customer engagement platform. Our Afiniti InsideTM suite enables our partners to usher in this new era of CX AI in the cloud, at scale.
Where it works
Afiniti’s CX AI is typically used to optimize valuable or complex customer interactions, increasing customer lifetime value through improved sales, retention, upsells, or cross-sell performance. Our CX AI solutions are also applied to service metrics, improving customer satisfaction, handle time or time to resolution.

Telco & media
Major telecommunications and media providers are increasing customer lifetime value and sales.
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Financial services
Financial services companies are retaining more customers and improving profitability.
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Insurance
Insurance companies are selling more policies and increasing customer lifetime value.
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Healthcare
Healthcare insurance providers are reducing claims costs and improving patient outcomes.
Learn More Responsible AI by design
We constantly subject our AI to rigorous controls and governance. All our products are designed responsibly from the ground up in accordance with our six responsible AI principles: accountability, explainability, transparency, fairness, data protection, and compliance.

“It is critical to understand the value any AI system is creating to ensure it remains equitable in the treatment of employees and customers. That’s why Afiniti builds and deploys our products based on responsible AI principles. Afiniti’s robust safety controls, including our patented benchmarking capability, allow us to constantly measure the outputs of our AI so it is both safe and effective.”
Dr. Caroline O’Brien
Chief Data Officer and Head of Product
