Afiniti Appoints Tom Inskip as its President

WASHINGTON – September 27, 2023 – Afiniti, the leading customer experience (CX) artificial intelligence (AI) application and cloud infrastructure provider, announces that Executive Vice President and Chief Commercial Officer, Tom Inskip, has been promoted to President of Afiniti.

In this new position, Mr. Inskip is charged with the broad responsibilities of leading all of the customer and partner-facing activities for the company. The role is chartered with delivering on all of the company’s growth and marketing opportunities, as well as presenting a unified, best-in-class customer experience to Afiniti customers and partners worldwide.

“Tom has played an instrumental role in Afiniti’s growth. I’ve had the pleasure to work alongside Tom for over a decade, and consider him an extraordinary growth leader, and business development and marketing talent,” said Hassan Afzal, CEO of Afiniti. “I am confident that his appointment positions us to fulfil our ambition to become the undisputed global leader in CX AI.”

“It’s an honor to work with Hassan and our talented colleagues at Afiniti. We share a passion for making our customers and partners successful, and are excited to play an instrumental role in ushering in a new era of CX AI,” said Mr. Inskip. “More now than ever, our customers are turning to AI to optimize for better outcomes at every turn – this is our expertise.”

Since 2013, Mr. Inskip has been responsible for revenue, helping the company achieve over 40% annual growth across a global customer base, while playing a key role in evolving our product portfolio beyond our AI Optimization solutions (AI Pairing, AI Offers, and AI Commissions) to include our AI Cloud Infrastructure product suite Afiniti InsideTM, which incorporates AIROTM, our new “self-serve” offering.

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About Afiniti

Afiniti is a leading provider of customer experience (CX) artificial intelligence (AI). Our CX AI optimization services and infrastructure deliver measurably better business outcomes for some of the largest enterprises in the world. Our technology is used globally in the healthcare, telecommunications, hospitality, insurance, and banking industries, and across multiple customer experience channels. To learn more, visit

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