FEBRUARY 10, 2022 — Afiniti today announced that Nick Honeyman-Brown has been appointed as Chief Financial Officer. Mr. Honeyman-Brown has served at Afiniti for three years, first as UK General Manager and more recently in the global role of Senior Vice President, Finance.

“Nick has shown outstanding leadership at Afiniti and brings strong commercial and financial experience to our executive team,” said Larry Babbio, CEO and Chair of Afiniti. “He is a highly trusted and valued colleague, and I look forward to working closely with him to deliver even more value for our customers and investors in the next phase of our company’s growth.”

Mr. Honeyman-Brown joined Afiniti in early 2019 after 12 years in the telecommunications industry, including as Commercial Director at Virgin Media. Prior to this, he held a number of finance roles within Virgin Media, as well as positions within Technology, Media, and Telecom Audit & Assurance at KPMG. Based in the UK, he is a Chartered Accountant with the Institute of Chartered Accountants in England and Wales.

Mr. Honeyman-Brown succeeds Afiniti’s current Chief Financial Officer Phil Davis, who will depart on April 1, 2022, to become CFO of another high growth technology company. Mr. Davis will continue his association with Afiniti in an advisory capacity.

“It has been an honor to serve as Afiniti’s CFO for the past seven years. Afiniti has an incredible future ahead of it and I have a great belief in the strength of its technology and talent. I look forward to supporting its continued growth and success,” Mr. Davis said.

Media Contact
media@afiniti.com

Friday, January 14, 2022 — Afiniti’s CEO and Chair Larry Babbio today announced a series of board and executive leadership changes, aimed at strengthening the company’s operations and growth.

Martha Bejar has been appointed as a member of the Board of Directors of Afiniti. Ms. Bejar brings more than 35 years of experience in global leadership and building rapid growth businesses, having acted as CEO and Director of several private companies, including Unium, Flow Mobile and Wipro Infocrossing. Ms. Bejar also served as corporate vice president of the communications sector for Microsoft Corp.

Mr. Babbio said: “Afiniti is an exceptional company with exceptional people. In 2022, we will build on Afiniti’s superior talent and technology to become an even stronger business. The board and leadership changes we’re announcing today are critical to that effort, and I am confident we have the right team to take Afiniti to the next level of success.”

Michelle Digulla, currently GM of Canada for Afiniti, is appointed as Afiniti’s Chief People Officer. Ms. Digulla will oversee all aspects of Afiniti’s human resources strategy and development — including an increased focus on diversity, equity and inclusion, and a cross-company review of Afiniti’s culture and values. Ms. Digulla previously held leadership roles including President and Country Manager at Motorola and Sony Mobile.

Caroline O’Brien, Chief Data Officer, is taking on an expanded role including all product management. Dr. O’Brien will be responsible for improving and expanding Afiniti’s product portfolio, while further strengthening the company’s data strategy and governance. Prior to joining Afiniti in 2017, Dr. O’Brien was a Postdoctoral Research Fellow at the Massachusetts Institute of Technology and held data science roles at the Commonwealth Bank of Australia.

Natalie Cerny is now Chief Marketing & Communications Officer. Ms. Cerny joined Afiniti in April 2021 as Chief Communications Officer, and has been instrumental in building its global communications team. Ms. Cerny will now add marketing to her remit. She has two decades of experience, most recently with Dow Jones and The Wall Street Journal, and REA Group.

Former Verizon Vice Chair and President Brings Global Executive Experience to Lead Next Phase of Company Growth

WASHINGTON, DC – December 16, 2021 – The Board of Directors of Afiniti Ltd. (“Afiniti”) today announced that it has appointed Larry Babbio as Afiniti’s next Chief Executive Officer. Mr. Babbio will also continue his role as Chair of the Board of Directors of Afiniti.

Mr. Babbio, former Vice Chair and President of Verizon Communications, Inc., brings strong technology industry experience and global executive leadership to Afiniti. He has served on Afiniti’s Board of Directors since 2016, and was appointed Chair of the Board of Directors of Afiniti in November 2021.

“Afiniti is a company made up of dedicated and talented people, who have together created a truly powerful technology,” Mr. Babbio said. “We have a bright future, and to reach our full potential, we must continue building a supportive workplace that enables all of our employees to thrive — while delivering outstanding service to our clients.”

Media Contact

Natalie Cerny media@afiniti.com

About Afiniti

Afiniti uses patented artificial intelligence technology to pair customers and contact center agents based on how well they are likely to interact. Its technology is used globally in healthcare, telecommunications, travel, hospitality, insurance, and banking. To learn more, visit www.afiniti.com.

NOVEMBER 22, 2021 — The Board of Directors of Afiniti Ltd. (“Afiniti”) has named Larry Babbio as Chair of the Board of Afiniti, effective immediately. Mr. Babbio has served as a Director of Afiniti’s Board since 2016. The former Vice Chair and President of Verizon Communications, Inc., Mr. Babbio brings with him the deep knowledge and experience necessary to guide Afiniti forward.

Afiniti today also announced the formation of a Special Committee of the Board to investigate issues surrounding the conduct of its former CEO and Chair. Leslie R. Caldwell, Latham & Watkins, LLP, will lead the investigation. Ms. Caldwell previously served as Assistant Attorney General of the United States Department of Justice’s Criminal Division.

“As Chair, my immediate priority is to keep our people safe and ensure that we continue to deliver the best possible service for our clients. This investigation is an important and necessary first step in building a better future for Afiniti,” said Mr. Babbio.

Media Contact

media@afiniti.com

November 18, 2021 – The Board of Directors of Afiniti, Ltd. (“Afiniti”) announces that Mr. Zia Chishti has stepped down from his role as Chairman, Chief Executive Officer, and Director of Afiniti, effective immediately. The Board will make additional organizational announcements in the coming days.

SAN FRANCISCO, California, November 16, 2021 / Newswire – Afiniti, the world-leading provider of artificial intelligence technology for pairing agents and customers, and Genesys®, a global leader in customer experience orchestration, today announced a strategic partnership. This partnership will provide for a native integration of Afiniti’s Enterprise Behavioral Pairing (EBP) technology with Genesys Multicloud CX™. EBP will be the exclusive AI pairing solution offered on the Multicloud CX platform in partnership with Genesys.

With 70% percent of consumers saying a business is only as good as its customer service, companies are increasingly focused on providing highly personalized, effortless and empathetic experiences that drive customer satisfaction and brand loyalty. Afiniti’s EBP artificial intelligence discovers historical patterns of behavior that allow for optimal pairings of customers and agents. With Genesys and Afiniti, companies will be able to better facilitate conversations that reduce the need for transfers or follow-up calls — simplifying each consumer’s experience of interacting with a business and building brand loyalty.

The partnership improves on existing enterprise integrations between Genesys and Afiniti, allowing EBP to be deployed instantly and seamlessly. Genesys Multicloud CX customers will not need to change any incumbent routing, reporting, or other technologies in their customer experience ecosystem. Organizations will have the ability to leverage their data sources, select metrics and business lines to optimize, and precisely measure the revenue, cost, and customer satisfaction benefits of EBP, all within Genesys Multicloud CX.

“We are delighted to have Genesys join our strategic partner program and enthusiastic about the advantages this partnership will bring our joint clients,” said Michel Portenier, EVP and Chief Partnerships Officer at Afiniti. “With the native integration of Multicloud CX with EBP, organizations will be able to rapidly and easily capture Afiniti’s precisely measurable revenue and cost benefits.”

“Many organizations have shifted their understanding from ‘call centers are a cost center’ to ‘this is an opportunity to build a better relationship’ — and in some cases, even a revenue center,” said John Hernandez, Executive Vice President and General Manager for Genesys Multicloud CX Solutions. “Companies are eager to orchestrate end-to-end, meaningful experiences to earn trust and loyalty. Genesys partners with leading innovators and Afiniti is an important addition to our ecosystem for Multicloud CX customers.”

Forrester Research recently stated: “Customer service is a top driver category for overall CX. Contact center teams help customers during all stages of the customer lifecycle. Their assistance ranges from presales outreach to postsale issue resolution, where every interaction with a contact center agent can be crucial to the relationship,” (Forrester, “The CX Professional’s Guide to Working with Contact Center Technologies and Leaders,” 30 April 2021, Faith Adams, Art Schoeller).

For more information, visit: www.afiniti.com

Media Inquiries

Media / Afiniti media@afiniti.com

Sarah Koniniec / Genesys Sarah.Koniniec@genesys.com

About Afiniti

Afiniti is improving the quality of human interactions around the world. It uses patented, award-winning artificial intelligence to identify subtle and valuable patterns of human interaction to pair individuals on the basis of behavior, leading to happier, more loyal customers and measurable increases in enterprise profitability. Afiniti’s unique benchmarking and precise measurability allow clients across industries including healthcare, telecommunications, travel, hospitality, insurance, and banking to confidently raise revenues and reduce costs. With over 150 deployments in major enterprises, Afiniti has optimized interactions between more than 600,000 agents and 700 million customers. Afiniti’s AI continually learns and improves, analyzing over one million interactions every day to refine its pairings, delivering billions in revenue annually to its global customer base. To learn more, visit www.afiniti.com.

About Genesys

Every year, Genesys orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service℠ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

©2021 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud CX, Genesys Multicloud CX, Genesys DX and Experience as a Service are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies.

HAMILTON, Bermuda, November 2, 2021 – Afiniti, the world’s leading provider of AI that pairs customers with contact center agents, has appointed Dr. Caroline O’Brien as its first Chief Data Officer.

Caroline will be responsible for leading data strategy and data engagement across Afiniti’s fast-growing client base as it develops new applications of its patented Behavioral Pairing technology. With deep technical knowledge in data science and vast experience deploying AI in enterprise environments, Caroline is uniquely positioned to advocate for the role of high-quality, secure and ethically sourced data in AI models.

“The pandemic has accelerated the need for brands to connect with their customers remotely, which has been a key driver of Afiniti’s growth in the last year,” said Dr. Caroline O’Brien. “I am excited to continue working closely with clients to develop joint data strategies that are robust, effective and secure — so we can deliver even more value for them and their customers.”

Previously, Caroline served as Senior Vice President of Data Science and was responsible for leading a global team of AI and data science experts dedicated to advanced analytics. During her four years with Afiniti, she has also been responsible for Afiniti’s new product pipeline and has contributed to Afiniti’s growing patent portfolio.

“Caroline has delivered exceptional results for our clients over the past four years and I can’t think of a better person to lead Afiniti’s data strategy,” said Zia Chishti, CEO and Chairman of Afiniti. “As a global company, clients trust us to use their data responsibly and in compliance with local regulation everywhere we operate around the world. Caroline has a strong track record for governance and, as our first Chief Data Officer, I know she will be a major force in Afiniti’s continued growth and success.”

Before joining Afiniti in 2017, Caroline was a Postdoctoral Research Fellow at the Massachusetts Institute of Technology and a data scientist at the Commonwealth Bank of Australia. Through her research affiliation with Harvard-MIT Division of Health Sciences, Caroline is the author of over 18 academic papers, has co-authored two books and remains active in the academic community, researching the application of engineering, data science and mathematics for the treatment of cardiovascular disease. She also advocates for the advancement of women in AI and data science, and is on the advisory board of Creatable, a female-focused STEM educational initiative.

An Australian now based in Bermuda, Caroline holds a doctorate in Biomedical Engineering from the University of New South Wales and a Bachelors of Mechanical Engineering and Arts with majors in Mathematics and Economics from the University of Queensland.

Media Inquiries

Matthew Gray
mathew.gray@afiniti.com

About Afiniti

Afiniti is improving the quality of human interactions around the world. It uses patented, award-winning artificial intelligence to identify subtle and valuable patterns of human interaction in order to pair individuals on the basis of behavior, leading to happier, more loyal customers and measurable increases in enterprise profitability. Afiniti’s unique benchmarking and precise measurability allow clients across industries including healthcare, telecommunications, travel, hospitality, insurance, and banking to only pay for a percentage of the value delivered. It has over 150 deployments in major enterprises and has optimized more than 600,000 agents and 700 million customers. Afiniti’s technology continually learns and improves, analyzing 1.3 million interactions every day to refine its pairings. Behavioral Pairing is proven to deliver hundreds of millions of dollars in incremental revenue to clients each year. To learn more, visit www.afiniti.com.

LONDON, Sept. 21, 2021 – Afiniti, a global provider of AI-based behavioral pairing technology, today announced a multi-year extension to its contract with Sky, Europe’s leading media and entertainment company.

Sky uses Afiniti’s technology to help customers resolve issues over the phone more quickly and easily. Rather than routing customers to the first available agent, Afiniti’s patented AI analyses behavioral patterns to pair customers with agents based on who they will best interact with — and who is best able to solve the customer’s problem.

Afiniti’s pairings lead to better conversations that reduce the need for transfers or follow-up calls — making each customer’s experience of interacting with a brand as enjoyable and easy as possible.

“As one of our longest-standing partners, Sky has proven to be a great ally in our effort to transform customer interactions,” said Sabine Azancot, General Manager, United Kingdom, at Afiniti. “Every interaction is an opportunity for brands to give customers a better experience. That’s where Afiniti comes in — by ensuring Sky’s customers get to speak to the person they’re most likely to click with that day. We are incredibly proud of the trust the Sky team places in our technology and its ability to bring customers closer.”

The new deal significantly expands the two companies’ partnership, including a new focus on innovation that provides Sky with early access to Afiniti’s new product capabilities.

It will also allow Sky to extend Afiniti’s technology to customers of Sky Europe, as well as its Digital and Retail channels.

Media Inquiries

media@afiniti.com

About Afiniti

Afiniti uses the power of AI to help brands create happier, more loyal customers. Afiniti’s unique ability to precisely measure the value of its technology through ON/OFF cycles means clients only pay for a percentage of the value delivered. It has over 150 deployments in major enterprises and has optimised more than 600,000 agents and 700 million customers. Afiniti’s technology continually learns and improves, analyzing 1.3 million interactions every day to refine its pairings. Afiniti’s technology is proven to deliver hundreds of millions of dollars in incremental revenue to its clients each year, in sectors as diverse as telecoms, banking, insurance, retail and healthcare. To learn more, visit www.afiniti.com.

About Sky

Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.