Responsible AI at Afiniti
How we design, build, and deploy AI responsibly.
How We Build Responsible AI
Afiniti is a leading provider of artificial intelligence that helps enterprises develop better relationships with their clients. We design technology responsibly to deliver value for our clients, and developed a responsible AI program accordingly to guide and shape the way we design, build, deploy, and use AI solutions.
We use AI to make moments of human connection more valuable. We design and deploy our technology responsibly to deliver value to the people it brings together.
We do this because we believe that using AI responsibly is good for everyone. That includes the brands who use our AI, contact center agents, and consumers who expect fair treatment and responsible use of their data.
Responsible AI Principles
Accountability
The foundation: Responsible AI by Design
Accountability sits at the foundation of our responsible AI program, which is focused on responsible AI by design. This includes the implementation, execution, and reinforcement of Afiniti’s responsible AI principles. Our customers can trust that we have appropriate oversight mechanisms in place to monitor the development and use of AI systems. They can also trust that our approach to responsible AI is an ongoing commitment shared by everyone at Afiniti.
Explainability
Making sure we explain our AI and the value it delivers
Decisions made by AI should be understandable by stakeholders and backed up by repeatable evidence. So we make sure we explain our AI and the value it delivers.
Afiniti seeks to provide our customers with the ability to understand how our AI works, especially when it comes to identifying and mitigating any potential bias in the decisions the AI makes.
Transparency
Being open through our patented benchmarking system
We value transparency and demonstrate this principle through our patented benchmarking system. Throughout the day, our AI cycles on and off in short periods of time.
Measuring the results of Afiniti’s system against the “OFF” cycle means customers can see the precise improvements we deliver on metrics such as revenue.
Fairness
Mitigate bias through controls and constant monitoring
We mitigate bias through the implementation of bias deterrence controls and constant monitoring of our AI systems.
Afiniti takes steps to prevent bias in our AI by working with our customers to screen the data being used, and by monitoring the decisions our AI makes. By using a randomized control group, Afiniti’s benchmarking capability helps ensure that bias does not feature in the Afiniti system.
Data Protection
Committing to privacy by design and rigorous security
We’re committed to privacy by design and rigorous security. Afiniti has robust procedures in place to ensure we collect, store, and process data responsibly and securely, including incorporation of privacy by design best practices.
Our customers entrust us with their consumers’ data, in the knowledge that strong privacy and security infrastructure are foundational and critical elements of our responsible AI program.
Compliance
Adhering to all applicable requirements
We adhere to all applicable requirements, including laws, regulations, policies, and contractual obligations with our customers.
Afiniti closely monitors legal and regulatory developments globally regarding responsible AI, and our customers can trust that we maintain compliance as well as alignment with the latest best practices and guidance.
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