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Will Greenwood

Chief Customer Officer, UK
Will Greenwood

Will is the Chief Customer Officer for Afiniti in the UK. He is responsible for expanding commercial relationships, finding revenue opportunities, and working closely with our clients in the United Kingdom.

Previously, Will served on Afiniti’s Advisory Board, providing strategic guidance to the management team and the Board of Directors.

Will began his career at HSBC as a foreign exchange trader before turning to international sport. He went on to play professional rugby for 11 years, which included 55 international caps. Will was an integral part of the England’s victorious Grand Slam and World Cup campaign of 2003, and is England’s third highest try scorer of all time, with 31.

Since retiring in 2006 Will has been a presenter for Sky Sports and a sports journalist for The Telegraph.

Will holds a BA in Economics from Durham University and was awarded an honorary Doctorate in Civil Law. Will is an M.B.E.

Will is a patron of two charities: Child Bereavement UK and Borne. He has led fundraising expeditions up Kilimanjaro and walked to the North Pole, and in autumn of 2021, he will be running across Costa Rica.