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# Afiniti

Afiniti is a contact center AI company that optimizes customer-agent interactions through behavioral pairing and outcome orchestration, delivering measurable business outcomes verified through ON/OFF benchmarking. Over $2.5 billion in proven incremental value created.

## Sitemaps

- [XML Sitemap](https://www.afiniti.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Afiniti Introduces Outcome Orchestration: A New Standard for Enterprise AI](https://www.afiniti.com/afiniti-introduces-outcome-orchestration-a-new-standard-for-enterprise-ai/) - Afiniti's Outcome Orchestration unifies contact center AI decisioning — proven with $2.5B in measurable value and 100% client retention in 2025.
- [Getting the Band Together: Building High-Performing AI Partnerships with SiriusXM](https://www.afiniti.com/ai-partnerships-with-siriusxm/) - SiriusXM's Moshe Pridan and Afiniti's Jerome Kapelus on what it really takes to turn AI investment into measurable business outcomes.
- [Why Responsible AI Matters: Afiniti’s Principles for Safe, Trustworthy AI](https://www.afiniti.com/responsible-ai-principles/) - Explore Afiniti’s Responsible AI series, focusing on accountability as the foundation for transparent, fair, and trustworthy AI governance.
- [Explainability in AI: Bringing Insight, Transparency, and Confidence](https://www.afiniti.com/explainability-in-ai/) - At Afiniti, explainability is a core part of how we build solutions designed to support transparency and informed insight that organizations can trust and confidently act on.
- [Fairness in AI: Designing Technology That Works Better for Everyone](https://www.afiniti.com/fairness-in-ai/) - Learn how Afiniti approaches AI fairness across the lifecycle, from data and design to bias monitoring, oversight, and responsible AI practices.
- [Transparency in AI: Building Visibility, Accountability, and Trust](https://www.afiniti.com/transparency-in-ai/) - Learn what transparency means in AI, from system design to ongoing performance monitoring, and how it supports responsible AI practices at Afiniti.
- [Data Protection in AI: Safeguarding Privacy, Security, and Trust](https://www.afiniti.com/data-protection-in-ai/) - Trustworthy AI starts with responsible data protection across the full AI lifecycle. Learn how data minimization, governance, and privacy by design build trust.
- [Compliance in AI: Turning Responsible AI Principles into Practice](https://www.afiniti.com/compliance-in-ai/) - Explore how Afiniti approaches AI compliance through governance, accountability, and evolving regulations to support responsible, trustworthy AI.
- [Where Customer Experience Actually Happens: Rethinking the Contact Center in a Multi-Channel World](https://www.afiniti.com/where-customer-experience-actually-happens-rethinking-the-contact-center-in-a-multi-channel-world/) - Real customer experience is built in the contact center. Afiniti's AI pairing unifies omnichannel journeys to deliver measurable CX outcomes.
- [The Contact Center Is a Retention Battlefield. Here Is What We Built to Win It.](https://www.afiniti.com/why-we-built-unified-ai-platform-for-contact-center/) - See how Afiniti connects Orchestrator, Intelligence, Agents, and Pairing into one platform built to protect retention and grow customer lifetime value.
- [The Growing Gap Between Contact Center AI Investment and Business Outcomes](https://www.afiniti.com/contact-center-ai-outcomes-gap/) - Contact centers are investing heavily in AI, but outcomes are lagging. Explore the three challenges behind the gap and what leading organizations are doing differently.
- [How Data and Partnership Drive a Customer-Centric Revolution](https://www.afiniti.com/how-data-and-partnership-drive-a-customer-centric-revolution/) - See how VMO2 used Afiniti's AI agent-customer pairing and channel optimization to boost revenue, improve customer satisfaction, and transform their CX strategy.
- [Hospitality at Scale: Using AI to Improve Guest Experience](https://www.afiniti.com/hospitality-at-scale-using-ai-to-improve-guest-experience/) - See how G6 Hospitality used Afiniti's AI behavioral pairing to achieve a 4% booking lift and improve guest experience across 1,400+ properties.
- [How AI and Flexibility Drive Exceptional Customer Service](https://www.afiniti.com/how-ai-and-flexibility-drive-exceptional-customer-service/) - Learn how Afiniti's AI-powered customer-agent pairing and local flexibility help TIM deliver exceptional service and stand out in a competitive market.
- [Every Call Counts: How To Scale Customer Experience](https://www.afiniti.com/every-call-counts-how-to-scale-customer-experience/) - Learn how AT&T uses Afiniti's AI to scale customer experience — pairing the right agents with the right customers, one call at a time.
- [Harini Gokul to join Afiniti's Board  as AI Redefines the Role of the Contact Center](https://www.afiniti.com/harini-gokul-joins-afiniti-board/) - Afiniti appoints Harini Gokul to its Board of Directors, bringing deep expertise in customer experience, growth, and business transformation.
- [Afiniti Delivers First Unified AI Decisioning Platform for Enterprise Contact Centers that Protects & Grows Customer Lifetime Value](https://www.afiniti.com/unified-ai-decisioning-platform/) - Afiniti launches a unified AI decisioning platform that optimizes every contact center interaction for retention, loyalty, and growth.
- [Afiniti Introduces Outcome Orchestration, Defining a New Standard for Enterprise AI](https://www.afiniti.com/afiniti-introduces-outcome-orchestration-defining-a-new-standard-for-enterprise-ai/) - Afiniti launches Outcome Orchestration — a new enterprise AI category for contact centers delivering measurable, accountable outcomes at scale.
- [Afiniti Appoints Chris Karp as Chief Growth Officer](https://www.afiniti.com/afiniti-appoints-chris-karp-as-chief-growth-officer/) - Afiniti appoints Chris Karp as Chief Growth Officer, strengthening leadership to accelerate AI-powered contact center solutions and behavioral pairing globally.
- [Think first: why responsibility needs to be forefront when deploying AI](https://www.afiniti.com/think-first-why-responsibility-needs-to-be-forefront-when-deploying-ai/) - Responsibility must come first when deploying AI. Afiniti's experts explore why ethical, human-centered AI deployment is critical for enterprise contact center environments.
- [Afiniti Commended by Frost & Sullivan for its Vision of Using AI to Strategically Match Customers with Service Agents in Contact Centers](https://www.afiniti.com/afiniti-commended-by-frost-sullivan-for-its-vision-of-using-ai-to-strategically-match-customers-with-service-agents-in-contact-centers/) - Frost & Sullivan recognizes Afiniti for its AI-driven customer-agent matching technology, which delivers measurable outcomes in contact center performance.
- [AI can enhance human connections – and the customer experience needs this most of all](https://www.afiniti.com/ai-can-enhance-human-connections-and-the-customer-experience-needs-this-most-of-all/) - AI has the power to enhance human connections — and the contact center is where it matters most. Learn how Afiniti's behavioral pairing makes CX more personal.
- [Data Persistence or Agent Persistence?](https://www.afiniti.com/data-persistence-or-agent-persistence/) - Should contact centers prioritize data persistence or agent persistence? Afiniti explores how AI behavioral pairing optimizes continuity for better customer outcomes.
- [Why the Contact Center Still Matters in the Age of Digital CX](https://www.afiniti.com/why-the-contact-center-still-matters-in-the-age-of-digital-cx/) - The contact center remains the cornerstone of CX even in the digital age. Discover how Afiniti's AI behavioral pairing drives measurable outcomes where it matters most.
- [Afiniti announces partnership with Five9 to deliver personalized, efficient, and intelligent customer interactions with Five9’s leading cloud contact center platform](https://www.afiniti.com/afiniti-announces-five9-partnership/) - Afiniti announces a partnership with Five9, integrating AI behavioral pairing into Five9's cloud contact center platform to improve customer-agent outcomes.
- [Afiniti’s AI Pairing solution is now available on NiCE CXexchange ](https://www.afiniti.com/afinitis-ai-pairing-solution-is-now-available-on-nice-cxexchange/) - Afiniti's AI behavioral pairing is now on NICE CXexchange — bringing intelligent customer-agent matching to NICE contact center environments.
- [LivePerson and Afiniti: Integrating artificial intelligence technologies to create better conversations and a more customized experience](https://www.afiniti.com/liveperson-and-afiniti-integrating-artificial-intelligence-technologies-to-create-better-conversations-and-a-more-customized-experience/) - LivePerson and Afiniti integrate AI technologies to create more personalized conversations — combining conversational AI with behavioral pairing for contact center excellence.
- [How Afiniti Can Help Facilitate Growth in Insurance](https://www.afiniti.com/how-afiniti-can-help-facilitate-growth-in-insurance/) - Afiniti's AI behavioral pairing helps insurance companies drive growth — improving agent-customer matching, boosting retention, and delivering measurable contact center ROI.
- [The New Architecture of Trust in Financial Services](https://www.afiniti.com/the-new-architecture-of-trust-in-financial-services/) - AI behavioral pairing is rebuilding trust in financial services contact centers — delivering compliant, empathetic interactions that create loyal customers.
- [Perceived Value in Financial Services: More Than Meets the Eye](https://www.afiniti.com/perceived-value-in-financial-services-more-than-meets-the-eye/) - Perceived value shapes customer loyalty in financial services. See how Afiniti's AI pairing ensures every contact center interaction exceeds customer expectations.
- [Afiniti Announces Appointment of Two New Board Members](https://www.afiniti.com/afiniti-announces-appointment-of-two-new-board-members/) - Afiniti strengthens its board with two new appointments, reinforcing its commitment to AI contact center innovation and delivering measurable behavioral pairing outcomes globally.
- [Empowering Connections: Afiniti at Enterprise Connect 2024](https://www.afiniti.com/empowering-connections-afiniti-at-enterprise-connect-2024/) - Afiniti connects with enterprise CX leaders at Enterprise Connect 2024, demonstrating how AI behavioral pairing delivers measurable contact center outcomes at scale.
- [Afiniti Appoints Jerome Kapelus as Chief Executive Officer](https://www.afiniti.com/afiniti-appoints-jerome-kapelus-as-chief-executive-officer/) - Afiniti appoints Jerome Kapelus as Chief Executive Officer, bringing strategic leadership to accelerate AI-powered contact center innovation and global expansion.
- [Afiniti Successfully Completes Recapitalization Transaction](https://www.afiniti.com/afiniti-successfully-completes-recapitalization-transaction/) - Afiniti successfully completes a recapitalization transaction, strengthening its financial foundation to accelerate AI contact center solutions and behavioral pairing globally.
- [How Afiniti’s AI Can Improve Collections](https://www.afiniti.com/how-afinitis-ai-can-improve-collections/) - Afiniti's AI behavioral pairing improves collections outcomes by intelligently matching customers with the agents best equipped to resolve issues with empathy and efficiency.
- [O2 Names Afiniti "Best Partner for Innovation"](https://www.afiniti.com/o2-names-afiniti-best-partner-for-innovation/) - O2 awards Afiniti 'Best Partner for Innovation' for its AI-driven behavioral pairing technology that delivers measurable customer experience outcomes.
- [Effective AI requires diversity and teamwork, says VP Caroline O’Brien](https://www.afiniti.com/effective-ai-requires-diversity-and-teamwork-says-vp-caroline-obrien/) - Afiniti VP Caroline O'Brien on why diversity and teamwork are essential for effective AI — and how inclusive approaches drive better contact center outcomes.
- [Afiniti Wins inaugural GITEX Hero Award](https://www.afiniti.com/afiniti-wins-inaugural-gitex-hero-award/) - Afiniti wins the inaugural GITEX Hero Award, recognizing its AI behavioral pairing solution for delivering measurable customer experience outcomes globally.
- [Infographic: Customer Preferences for Business Communications](https://www.afiniti.com/infographic-customer-preferences-for-business-communications/) - Explore how customers prefer to communicate with businesses — and how Afiniti's AI contact center pairing helps brands meet and exceed those evolving preferences.
- [Sparking interest in tech careers with Ignite Worldwide](https://www.afiniti.com/sparking-interest-in-tech-careers-with-ignite-worldwide/) - Afiniti partners with Ignite Worldwide to spark interest in tech careers, giving students a firsthand look at AI and contact center innovation as real career pathways.
- [Afiniti Pairs with Ignite Worldwide](https://www.afiniti.com/afiniti-pairs-with-ignite-worldwide/) - Afiniti partners with Ignite Worldwide to inspire young people in STEM, bringing real-world AI and contact center technology insights to the next generation of talent.
- [Sky Extends Partnership With Afiniti to Deliver Better Customer Experiences](https://www.afiniti.com/sky-extends-partnership-with-afiniti-to-deliver-better-customer-experiences/) - Sky extends its strategic partnership with Afiniti, continuing to leverage AI behavioral pairing to deliver better customer experiences across its contact center operations.
- [Responsible AI – not sentience – is crucial for today’s business transformation](https://www.afiniti.com/responsible-ai-not-sentience-is-crucial-for-todays-business-transformation/) - Responsible AI — not sentience — is what drives real business value. Afiniti explains why accountable, measurable AI deployment is essential for enterprise contact center transformation.
- [How Afiniti Can Improve Customer Satisfaction in Telecommunications](https://www.afiniti.com/how-afiniti-can-improve-customer-satisfaction-in-telecommunications/) - Discover how Afiniti's AI behavioral pairing improves customer satisfaction in telecoms contact centers — reducing churn and boosting agent performance at scale.
- [Fireside chat: Mike Fries and Tom Inskip discuss artificial intelligence](https://www.afiniti.com/mike-fries-and-tom-inskip-discuss-ai/) - Afiniti's Tom Inskip and Liberty Global CEO Mike Fries discuss the future of AI — from contact center performance improvements to responsible enterprise AI deployment.
- [Afiniti Appoints Tom Inskip as its President](https://www.afiniti.com/afiniti-appoints-tom-inskip-as-its-president/) - Afiniti appoints Tom Inskip as President, bringing deep telecoms expertise to drive adoption of AI-powered behavioral pairing in global contact center environments.
- [Afiniti President Tom Inskip moderates panel on AI and sustainability at COP28](https://www.afiniti.com/afiniti-president-tom-inskip-discusses-telecoms-technology-and-sustainability-at-cop28-in-dubai-with-the-sustainable-markets-initiative/) - Afiniti President Tom Inskip joins the Sustainable Markets Initiative at COP28 in Dubai to discuss AI, telecoms technology, and sustainability in enterprise contact centers.
- [Dr. Caroline O'Brien & Professor Elazer R. Edelman Discuss AI Safety Testing in VentureBeat](https://www.afiniti.com/dr-caroline-obrien-professor-elazer-r-edelman-discuss-ai-safety-testing-in-venturebeat/) - Afiniti's Dr. Caroline O'Brien and Professor Edelman discuss responsible AI safety testing in VentureBeat — essential reading for enterprise contact center AI deployment.
- [New Afiniti Partnership with Türk Telekom](https://www.afiniti.com/new-afiniti-partnership-with-turk-telekom/) - Afiniti announces a new AI partnership with Turk Telekom, deploying behavioral pairing technology to improve customer-agent matching in Turkish contact centers.
- [Afiniti Appoints Dileepan Narayanan as Chief Product and Technology Officer](https://www.afiniti.com/afiniti-appoints-dileepan-narayanan-as-chief-product-and-technology-officer/) - Afiniti appoints Dileepan Narayanan as Chief Product and Technology Officer to lead the next generation of AI-powered contact center and behavioral pairing solutions.
- [Perception: At the Core of Customer Experience in the Contact Center](https://www.afiniti.com/perception-at-the-core-of-customer-experience-in-the-contact-center/) - Customer perception shapes every contact center interaction. See how Afiniti's AI behavioral pairing aligns agents with expectations to consistently improve CX outcomes.
- [The Other Half: Channel Consistency](https://www.afiniti.com/the-other-half-channel-consistency/) - Channel consistency is the other half of great customer experience. Learn how Afiniti's AI contact center pairing ensures seamless, consistent interactions across every channel.
- [Reducing Calls or Reducing Defects?](https://www.afiniti.com/reducing-calls-or-reducing-defects/) - Should contact centers focus on reducing call volume or reducing defects? Afiniti explains why improving call quality with AI pairing drives better customer outcomes.
- [Empathy Is the Real Currency in Financial Services](https://www.afiniti.com/empathy-is-the-real-currency-in-financial-services/) - Empathy drives loyalty in financial services. Afiniti's AI pairing connects customers with agents best positioned to deliver genuinely empathetic service.
- [Adopting AI in Finance: Why Caution Is Natural, and Progress Is Possible](https://www.afiniti.com/adopting-ai-in-finance-why-caution-is-natural-and-progress-is-possible/) - Caution in financial services AI adoption is natural — discover how Afiniti's contact center AI makes responsible progress achievable for banks and insurers.

## Pages

- [Home](https://www.afiniti.com/) - Afiniti's outcome orchestration turns contact center complexity into measurable results using transparent AI with control-group validation.
- [About Us](https://www.afiniti.com/about-us/) - Discover Afiniti's mission to deliver simplicity, transparency, and measurable value to contact centers using AI-driven outcome orchestration.
- [Contact Us](https://www.afiniti.com/contact/) - Contact Afiniti to learn how AI-powered pairing optimizes customer interactions, boosts revenue, and improves experiences across global enterprises.
- [Trust Center](https://www.afiniti.com/trust-center/) - Learn how Afiniti protects customer data with enterprise-grade security, privacy, compliance certifications, and responsible AI governance in our Trust Center.
- [AI Contact Center: The Complete Guide for Enterprise CX Leaders](https://www.afiniti.com/ai-contact-center/) - Artificial intelligence is now embedded in almost every layer of the modern contact center. It determines which agent a customer speaks to, handles interactions without human involvement, coaches agents during live calls, evaluates quality across every conversation, and connects operational decisions to business outcomes in real time. The technology is no longer the question. The
- [Conversational AI Platform: The Complete Guide for Enterprise Contact Centers](https://www.afiniti.com/conversational-ai/) - Conversational AI is now one of the fastest-moving areas in enterprise technology. Over the past three years, voice bots and chat agents have moved from early experiments to production deployments across millions of customer interactions every day. The capability has matured. The results, for many organisations, have not kept pace. Most enterprise contact centers that have deployed
- [Book a Demo](https://www.afiniti.com/book-a-demo/) - Your Contact Center Is Leaving Revenue On The Table. Here’s How We Prove It And Fix It. Afiniti’s outcome orchestration platform connects the right customer to the right agent or AI at the right moment, optimizing every interaction for revenue, retention, or whatever outcome your business is actually trying to drive. See it live, applied
- [Customer Contact Week 2026](https://www.afiniti.com/customer-contact-week-2026/) - CCW Las Vegas June 22–25, 2026, Caesar’s Forum Society Boardroom The AI platform that optimizes your entire contact center—not just each tool in isolation. Afiniti is at CCW with a brand new product suite and a private boardroom full of live demos. If you’re there, come see what we’ve built. Ready to see what we’ve
- [Afiniti Link](https://www.afiniti.com/afiniti-link/) - Afiniti Link™ provides the tools and resources partners need to integrate AI technology in Contact Centers and deliver measurable business outcomes.
- [Testimonials](https://www.afiniti.com/testimonials/) - Watch video testimonials from leading enterprise clients sharing how Afiniti delivered measurable results and improved customer experience outcomes.
- [Products](https://www.afiniti.com/products/) - Afiniti's outcome orchestration products apply AI decisioning across contact center interactions to improve revenue, retention, and customer experience. Learn how.
- [Careers](https://www.afiniti.com/careers/) - Join Afiniti to build AI solutions that power better customer interactions worldwide. Explore roles in engineering, data science, and more.
- [Environmental, Social and Governance](https://www.afiniti.com/environmental-social-and-governance/) - Learn how Afiniti advances environmental, social, and governance (ESG) initiatives through responsible AI, ethical practices, and global community impact.
- [Responsible AI](https://www.afiniti.com/responsible-ai/) - Discover how Afiniti builds responsible AI with fairness, transparency, governance, and measurable business impact across enterprise decisions.
- [Legal](https://www.afiniti.com/legal/) - Use this page to find information about our privacy policy, commitment to responsible AI, modern slavery statement, and the procedure for reporting a concern.
- [Blogs](https://www.afiniti.com/blogs/) - Dive into thought leadership on AI powered customer experience and contact center optimization with analysis, trends, and practical insights.
- [News](https://www.afiniti.com/news/) - Get the latest updates on Afiniti’s technology, partnerships, and how our AI is transforming customer experience across industries.
- [Current Job Openings](https://www.afiniti.com/jobs/) - Join the Afiniti team. We’re always looking for smart, driven people who can help us take our business to the next level.
- [Industry Reports](https://www.afiniti.com/industry-reports/) - Access Afiniti's industry reports featuring research, whitepapers, data, and analysis on AI-driven customer experience and business impact on Contact Centers.
- [Videos](https://www.afiniti.com/videos/) - See Afiniti in action through customer testimonials, leadership perspectives, and how-it-works videos on pairing, benchmarking, and measurable outcomes.

## Video

- [Innovation at Afiniti: Jerome Kapelus](https://www.afiniti.com/video/jerome-kapelus-interview/) - Jerome Kapelus, CEO of Afiniti, shares his vision on technology, leadership, and shaping the future of customer interactions with AI.
- [Getting the Band Together: Building High-Performing AI Partnerships with SiriusXM](https://www.afiniti.com/video/building-high-performing-ai-partnerships-siriusxm/) - Featuring: Moshe Pridan, Chief Product & Information Officer, SiriusXM in conversation with Jerome Kapelus, CEO Afiniti
- [The Automation Gap](https://www.afiniti.com/video/the-automation-gap/) - The Automation Gap Why Contact Centers Are Investing More in AI and Getting Less Than They Expected. Featuring Steve Morrell, Managing Director, ContactBabel, Dileepan Narayanan, Chief Product & Technology Officer, Afiniti, and Chris Karp, Chief Growth Officer, Afiniti.
- [Afiniti Orchestrator](https://www.afiniti.com/video/afiniti-orchestrator/) - Afiniti Orchestrator is your always-on decisioning brain—running operations, orchestrating customer journeys, and guiding migrations in plain language.
- [Afiniti Agents](https://www.afiniti.com/video/afiniti-agents/) - Afiniti Agents is an outcome-aware AI voice and chat agent that goes beyond containment—adapting in real time to drive revenue, retention, and resolution on every interaction.
- [Afiniti Intelligence](https://www.afiniti.com/video/afiniti-intelligence/) - Afiniti Intelligence turns your contact center data into instant, actionable answers—no analysts, no waiting, no guesswork.
- [Beyond Performance-based Routing](https://www.afiniti.com/video/pbr-vs-afiniti/) - See how Afiniti outperforms traditional Performance-Based Routing with AI-driven call routing for greater precision, efficiency and satisfaction.
- [Afiniti for Cruise Lines](https://www.afiniti.com/video/afiniti-for-cruise-lines/) - Afiniti’s AI pairs each caller with the perfect agent — boosting bookings, loyalty, and ROI without disrupting your operations.
- [Afiniti Pairing](https://www.afiniti.com/video/ai-pairing/) - Watch Afiniti's AI Pairing video: smart agent-matching for higher customer satisfaction, better efficiency, and measurable impact.
- [Innovation at Afiniti: Dileepan Narayanan](https://www.afiniti.com/video/dileepan-interview/) - Watch Dileepan Narayanan of Afiniti share insights on leadership, innovation, and driving business transformation through AI-powered solutions.
- [Innovation at Afiniti: Belma Kaya](https://www.afiniti.com/video/belma-kaya-interview/) - Hear Belma Kaya from Afiniti discuss building meaningful customer relationships and creating impact with AI-driven business strategies.
- [Afiniti Pairing: Proof of Performance](https://www.afiniti.com/video/afiniti-pairing-proof-of-performance/) - Afiniti Pairing is validated through rigorous randomized testing, isolating measurable lift in revenue, conversions, and customer outcomes at enterprise scale.
- [VMO2: How Data and Partnership Drive a Customer-Centric Revolution](https://www.afiniti.com/video/vmo2/) - Video testimonial from Virgin Media O2 how Afiniti's AI solutions helped drive more happy customers, higher revenue, and improved contact center outcomes.
- [AT&T: Every Call Counts. How To Scale Customer Experience](https://www.afiniti.com/video/att/) - Learn how AT&T uses AI to optimize customer experience with measurable impact and continuous learning across inbound interactions.
- [G6: Hospitality at Scale. Using AI to Improve Guest Experience](https://www.afiniti.com/video/g6/) - See how G6 Hospitality uses AI behavioral pairing to increase reservations and measure impact through continuous A/B testing.
- [TIM: How AI and Flexibility Drive Exceptional Customer Service](https://www.afiniti.com/video/tim/) - Hear how TIM uses AI-driven pairing and flexible collaboration to improve service quality and create competitive advantage in telecom.

## Industries

- [Telco & media](https://www.afiniti.com/industries/telco-media/) - Improve telecom revenue, retention, and customer lifetime value with outcome orchestration and AI customer-agent matching.
- [Healthcare](https://www.afiniti.com/industries/healthcare/) - Improve healthcare member and patient interactions with outcome orchestration. AI pairing supports engagement, retention, and measurable care management outcomes.
- [Financial services](https://www.afiniti.com/industries/financial-services/) - Orchestrate customer interactions to improve revenue, retention, and risk outcomes. Transparent benchmarking and pay-for-performance economics.
- [Travel & Hospitality](https://www.afiniti.com/industries/travel-hospitality/) - Discover how Afiniti's outcome orchestration transforms travel and hospitality interactions to boost reservations, revenue, and guest loyalty.
- [Insurance](https://www.afiniti.com/industries/insurance/) - Improve insurance CX and policyholder retention with measurable AI pairing and benchmarking. Improve KPIs across sales, renewals, and service.
- [Insurance form](https://www.afiniti.com/industries/insurance-form/) - Unlock the Future of Insurance with CX AI Please provide the information below, to download the whitepaper. Name* Surname Company Job Title Email Download now I AGREE TO RECEIVE OTHER COMMUNICATIONS FROM AFINITI. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we

## Products

- [Afiniti Pairing](https://www.afiniti.com/products/afiniti-pairing/) - Afiniti Pairing matches every customer with the right agent using patented AI, with precise A/B measurement and no disruption to your existing infrastructure.
- [Afiniti Intelligence](https://www.afiniti.com/products/afiniti-intelligence/) - Afiniti Intelligence transforms contact center data into decisions with real-time insight, root-cause analysis, and outcome simulation.
- [Afiniti Orchestrator](https://www.afiniti.com/products/afiniti-orchestrator/) - Afiniti Orchestrator is the decisioning brain that unifies routing logic, orchestrates customer journeys, and enables safe CCaaS migrations in real time.
- [Afiniti Agents](https://www.afiniti.com/products/afiniti-agents/) - Deploy AI agents across voice and chat to automate complex customer interactions, improve customer experience, and increase contact center efficiency.

## ESG

- [ESG Initiatives​](https://www.afiniti.com/environmental-social-and-governance/esg-initiatives/) - ESG Initiatives Our commitment to bettering our world and communities is reflected throughout the initiatives and practices that we champion at Afiniti. Afiniti GoGreen: Championing Sustainability and Fostering Eco-ConsciousnessAfiniti has formally launched the dynamic GoGreen initiative to foster sustainability awareness and integrate eco-friendly practices throughout the organization. The team has implemented several projects and is
- [Afiniti’s Green Solution](https://www.afiniti.com/environmental-social-and-governance/afinitis-green-solution/) - Afiniti’s Green Solution EnvironmentalAfiniti is committed to creating a greener and more sustainable future. Through actions and initiatives with an environmental focus, we look to reduce the impact of our operations.How Afiniti is Revolutionizing Human Interactions and Protecting Our PlanetIn recent years, new technologies have revolutionized the way we do business and how they are

## Responsible AI

- [Transparent AI](https://www.afiniti.com/responsible-ai/transparent-ai/) - Explore Afiniti's transparent AI approach, delivering explainable, auditable decisioning that builds trust while driving measurable performance.
- [How It Works](https://www.afiniti.com/responsible-ai/how-it-works/) - Learn how Afiniti's responsible AI framework works-embedding fairness, compliance, and explainability directly into real-time AI decisioning.

## Industry Reports

- [4 Ways AI Can Improve the Customer Experience](https://www.afiniti.com/industry-reports/4-ways-ai-can-improve-the-customer-experience/) - UNLOCK THE REPORT Unlock the Future of Insurance with CX AI Our whitepaper, ‘4 Ways AI Can Improve the Customer Experience – and Boost Profitability for Insurance Carriers,’ explores how AI is transforming customer service in the insurance industry. Discover how AI-driven solutions can enhance customer interactions, increase loyalty, and drive profitability.Download now to see
- [5 Ways to Deliver Personalized CX That Converts](https://www.afiniti.com/industry-reports/5-ways-to-deliver-personalized-cx-that-converts/) - UNLOCK THE REPORT 5 Ways to Deliver Personalized CX That Converts Discover how leading enterprises are using AI to deliver personalized customer experiences at scale. This quick-read ebook shares five proven strategies to boost satisfaction, revenue, and ROI — without disrupting your operations. Download the ebook now to see what outcome-based personalization can do for
- [Unlock the Future of Your Contact Center with Outcome-Oriented AI](https://www.afiniti.com/industry-reports/outcome-oriented-ai-for-contact-centers/) - Download the industry market study on outcome-oriented AI for contact centers and learn how leading organizations drive measurable results.
- [The Inner Circle Guide to Chatbots, Voicebots & Conversational AI](https://www.afiniti.com/industry-reports/the-inner-circle-guide-to-chatbots-voicebots-conversational-ai/) - UNLOCK THE REPORT The Inner Circle Guide to Chatbots, Voicebots & Conversational AI Web chat automation has stalled. Rules-based bots have hit their ceiling. And customers are arriving with more complex issues than ever.Drawing on surveys with over 400 UK & US contact centers, this independent research by ContactBabel, supported by Afiniti, examines why traditional automation has

## Legals

- [Patents](https://www.afiniti.com/legal/patents/) - Afiniti patents and intellectual property supporting outcome orchestration and AI-driven decision orchestration.
- [Privacy policy](https://www.afiniti.com/legal/privacy-policy/) - Learn how Afiniti handles privacy and data protection across our websites and services.
- [Code of Conduct](https://www.afiniti.com/legal/code-of-conduct/) - Code of Conduct Building Trust with Our PeopleAt Afiniti, we are committed to the highest standards of ethical business conduct and the practice of business by all applicable laws, rules, and regulations. These ideals drive our decision to adopt the following Code of Conduct (this “Code”) and a host of other policies governing the conduct
- [Modern slavery](https://www.afiniti.com/legal/modern-slavery-statement/) - Modern slavery statement Afiniti Europe Technologies Ltd. – Modern Slavery Act Statement 2026Financial Year: This Statement covers the financial year ending 31 December 2026 and is made pursuant to Section 54 of the UK Modern Slavery Act 2015 (the “Act”).It applies to Afiniti Europe Technologies Ltd., its parent company Afiniti NewCo Holdings, and all subsidiaries
- [Supplier Code of Conduct​](https://www.afiniti.com/legal/supplier-code-of-conduct/) - Supplier Code of Conduct Building Trust with our VendorsAt Afiniti, we are committed to the highest standards of ethical business conduct and the practice of business by all applicable laws, rules, and regulations. These ideals drive our decision to adopt the following Supplier Code of Conduct and a host of other policies governing the conduct
- [Afiniti DATA PROCESSING ADDENDUM](https://www.afiniti.com/legal/afiniti-data-processing-addendum/) - Data Processing Addendum Last updated Feb 07, 2025.This Data Processing Addendum (“DPA”) between the Client and Afiniti supplements and forms a part of the Services Agreement (the “Agreement”) between the Parties. In the event of any inconsistency or conflict between this DPA and the Agreement, this DPA will govern. This DPA will survive termination of