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</script>{"id":18902,"date":"2026-01-19T06:19:56","date_gmt":"2026-01-19T06:19:56","guid":{"rendered":"https:\/\/website2026.afiniti.io\/?post_type=products&#038;p=18902"},"modified":"2026-05-25T10:40:33","modified_gmt":"2026-05-25T10:40:33","slug":"afiniti-pairing","status":"publish","type":"products","link":"https:\/\/www.afiniti.com\/products\/afiniti-pairing\/","title":{"rendered":"Afiniti Pairing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18902\" class=\"elementor elementor-18902\" data-elementor-post-type=\"products\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c5a104 e-con-full e-flex e-con e-parent\" data-id=\"52c5a104\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3efc8d35 e-con-full e-flex e-con e-child\" data-id=\"3efc8d35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74451e71 e-flex e-con-boxed e-con e-child\" data-id=\"74451e71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68c98002 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"68c98002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Afiniti Pairing<span>TM<\/span><br>\nAI-powered Customer-\nAgent Pairing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53193328 font-weight-slim elementor-widget elementor-widget-heading\" data-id=\"53193328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Better Matches, Better Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26815809 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26815809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afiniti Pairing uses patented prescriptive AI to dynamically match each customer with the agent most likely to achieve the desired outcome. By learning from historical interactions and outcome data, it identifies the patterns of success between customers and agents, and applies that intelligence in the moment a new interaction begins.<\/p><p>The result is consistently better conversations and measurably improved business outcomes across inbound, outbound, and digital interactions, with zero disruption to existing routing infrastructure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bf0162 e-flex e-con-boxed e-con e-child\" data-id=\"1bf0162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682b3d26 elementor-widget elementor-widget-cta-new\" data-id=\"682b3d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-light  \"\r\n         href=\"https:\/\/www.afiniti.com\/contact\/#afiniti-pairing\" >\r\n                  Request a Meeting        \r\n        \r\n      <div class=\"cta-lottie   label-lottie \" data-lottie=\"https:\/\/www.afiniti.com\/wp-content\/plugins\/design-system-plugin-2026\/widgets\/..\/assets\/lottie\/button-dark-single.json\"><\/div>\r\n      <\/a>\r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5e18d elementor-widget elementor-widget-cta-new\" data-id=\"fd5e18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-dark   \"\r\n         href=\"https:\/\/www.afiniti.com\/testimonials\/\" >\r\n                  See Customer Proof        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(element.id === unique_id))\r\n        if (autoPlayIndex.length > 0) {\r\n          autoPlayArr[autoPlayIndex].autoPlayInit = false;\r\n        }\r\n        const iframe = document.createElement(\"iframe\");\r\n        iframe.classList = [\"video-player\"]\r\n        iframe.src = embed_url;\r\n        iframe.allow = \"autoplay\"\r\n\r\n        document.getElementById(`${unique_id}`).appendChild(iframe)\r\n        document.getElementById(`${unique_id}`).getElementsByClassName(\"overlay-wrapper\")[0].style.opacity = 0;\r\n        document.getElementById(`${unique_id}`).querySelector(\".close-button\").style.opacity = 1;\r\n        document.querySelector(\".header\").firstElementChild.style.opacity = 0;\r\n        \/\/ setTimeout(() => {\r\n        document.getElementById(`${unique_id}`).getElementsByClassName(\"overlay-wrapper\")[0].style.display = \"none\";\r\n        \/\/ }, 100)\r\n      }\r\n\r\n      function onCloseClick(unique_id) {\r\n        autoPlay(videoArrayCopy, unique_id, autoPlayDelayCopy, logoIndexCopy); \/\/ start the autoplay again\r\n        const bodyElement = document.body;\r\n        bodyElement.style.overflow = 'unset';\r\n\r\n        const videoWrappers = document.querySelectorAll('.afiniti-video-wrapper');\r\n        const videoContainers = document.querySelectorAll('.banner-video');\r\n\r\n        \r\n\r\n        videoWrappers.forEach((videoWrapper, index) => {\r\n          const videoContainer = videoContainers[index];\r\n          videoWrapper.querySelectorAll('.overlay').forEach(el => {\r\n            el.style.backgroundColor = 'transparent';\r\n          });\r\n          videoWrapper.style.backgroundColor = 'transparent';\r\n\r\n          videoWrapper.classList.remove(\"active\");\r\n          videoContainer.classList.remove(\"fullbleed\");\r\n          videoWrapper.style.position = 'relative';\r\n          videoWrapper.style.zIndex = \"unset\";\r\n        })\r\n\r\n        const autoPlayIndex = autoPlayArr.findIndex((element) => (element.id === unique_id))\r\n        if (autoPlayIndex) {\r\n          autoPlayArr[autoPlayIndex].autoPlayInit = true;\r\n        }\r\n        document.getElementById(`${unique_id}`).getElementsByClassName(\"overlay-wrapper\")[0].style.display = \"block\";\r\n        document.getElementById(`${unique_id}`).querySelector(\".close-button\").style.opacity = 0;\r\n\r\n\r\n\r\n        \/\/ setTimeout(() => {\r\n        document.getElementById(`${unique_id}`).getElementsByClassName(\"overlay-wrapper\")[0].style.opacity = 1;\r\n        document.querySelector(\".header\").firstElementChild.style.opacity = 1;\r\n\r\n        var iframes = document.getElementById(`${unique_id}`).getElementsByTagName(\"iframe\")\r\n        if (iframes != null) {\r\n          for (var i = 0; i < iframes.length; i++) {\r\n\r\n            iframes[i].remove();\r\n          }\r\n        }\r\n        \/\/ }, 500)\r\n\r\n      }\r\n\r\n      function getEmbedUrl(url) {\r\n        if (url.includes(\"youtube\")) {\r\n          return getYouTubeEmbedUrl(url)\r\n        }\r\n        else if (url.includes(\"vimeo\")) {\r\n          return getVimeoEmbedUrl(url)\r\n        }\r\n        else {\r\n          return undefined\r\n        }\r\n      }\r\n\r\n      function getYouTubeEmbedUrl(url) {\r\n        \/\/ Our regex pattern to look for a youTube ID\r\n        const regExp = \/^.*(youtu.be\\\/|v\\\/|u\\\/\\w\\\/|embed\\\/|watch\\?v=|&v=)([^#&?]*).*\/;\r\n        \/\/Match the url with the regex\r\n        const match = url.match(regExp);\r\n        \/\/Return the result\r\n        const videoId = match && match[2].length === 11 ? match[2] : undefined;\r\n        if (videoId) {\r\n          return 'https:\/\/www.youtube.com\/embed\/' + videoId + '?autoplay=1';\r\n        }\r\n        else {\r\n          return undefined\r\n        }\r\n      };\r\n      function getVimeoEmbedUrl(url) {\r\n        \/\/ Look for a string with 'vimeo', then whatever, then a\r\n        \/\/ forward slash and a group of digits.\r\n        const match = \/vimeo.*\\\/(\\d+)\/i.exec(url);\r\n        \/\/ If the match isn't null (i.e. it matched)\r\n        if (match) {\r\n          \/\/ The grouped\/matched digits from the regex\r\n          return 'https:\/\/player.vimeo.com\/video\/' + match[1] + '?autoplay=1';\r\n        }\r\n        else {\r\n          return undefined;\r\n        }\r\n      };\r\n\r\n      document.addEventListener(\"DOMContentLoaded\", function () {\r\n        const playBtn = document.querySelector(\".play-video-btn\");\r\n        const deepLink = document.querySelector(\".deep-link\");\r\n        const closeBtn = document.querySelector(\".close-button\");\r\n\r\n        const originalPath = window.location.pathname;\r\n\r\n        if (playBtn) {\r\n          playBtn.addEventListener(\"click\", function () {\r\n            let deep_link = deepLink.getAttribute(\"deep-link\");\r\n            const newUrl = \"\/video\/\" + deep_link; \r\n            history.pushState({ video: true }, \"\", newUrl);\r\n          });\r\n        }\r\n\r\n        if (closeBtn) {\r\n          closeBtn.addEventListener(\"click\", function () {\r\n            history.pushState({}, \"\", originalPath);\r\n          });\r\n        }\r\n        \/\/ Double click on wrapper play a video.\r\n        const wrapper = document.querySelector(\".afiniti-video-wrapper\"); \r\n\r\n        if (wrapper && playBtn) {\r\n          wrapper.addEventListener(\"dblclick\", function (e) {\r\n            e.preventDefault();\r\n            playBtn.click();\r\n          });\r\n        }\r\n      });\r\n\r\n\r\n    <\/script>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d310302 e-flex e-con-boxed e-con e-child\" data-id=\"7d310302\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5368bf elementor-widget elementor-widget-heading\" data-id=\"c5368bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Afiniti Pairing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c78ad18 elementor-widget__width-initial font-weight-slim elementor-widget elementor-widget-heading\" data-id=\"4c78ad18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Turn Every Interaction Into a Measurable Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786d52b1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"786d52b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In complex contact centers, the difference between a great outcome and a missed opportunity often comes down to one decision: who connects with whom, and when.<\/p><p>Afiniti Pairing applies AI at the moment of connection, improving outcomes like revenue, retention, conversion, and operational efficiency, while honoring your existing routing rules, SLAs, and customer experience standards.<\/p><p>As routine interactions shift to automation, the high-value human interactions that remain are where Afiniti Pairing delivers its greatest impact. Designed to match customers with the right\u00a0agents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e9b023 elementor-widget elementor-widget-cta-new\" data-id=\"40e9b023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-dark   \"\r\n         href=\"https:\/\/www.afiniti.com\/contact\/#afiniti-pairing\" >\r\n                  Request a Meeting        \r\n        \r\n      <div class=\"cta-lottie   label-lottie \" data-lottie=\"https:\/\/www.afiniti.com\/wp-content\/plugins\/design-system-plugin-2026\/widgets\/..\/assets\/lottie\/button-light-single.json\"><\/div>\r\n      <\/a>\r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79609bd9 e-flex e-con-boxed e-con e-child\" data-id=\"79609bd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-459abe97 e-con-full e-flex e-con e-child\" data-id=\"459abe97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2860a0be font-weight-regular elementor-widget elementor-widget-heading\" data-id=\"2860a0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How It Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4074b3e8 elementor-widget__width-initial font-weight-slim elementor-widget elementor-widget-heading\" data-id=\"4074b3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI-Driven Decisioning at the Moment of Connection <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240558cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"240558cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afiniti Pairing uses patented AI optimization models to predict the optimal customer\u2013agent matches based on the outcomes that matter most to your business.\u00a0It learns from historical interaction and outcome data to identify patterns of success between customers and agents. When a new interaction begins, it applies those insights along with real-time context to recommend the most suitable available match.<\/p><p>Afiniti Pairing works within your existing routing framework. It is designed to influence the final customer-agent match after your routing rules and operational constraints have been applied, where pairing decisions have the greatest impact on outcomes.<\/p><p>It operates behind the scenes. Agents and customers experience no change. The experience becomes smarter, not different.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e35f18d e-con-full e-flex e-con e-child\" data-id=\"4e35f18d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90ac457 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"90ac457\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.afiniti.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Moment_of_Connection.json&quot;,&quot;id&quot;:22088,&quot;size&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ae681ff e-flex e-con-boxed e-con e-child\" data-id=\"1ae681ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7aa246c5 e-con-full e-flex e-con e-child\" data-id=\"7aa246c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-638c3b4a font-weight-regular elementor-widget elementor-widget-heading\" data-id=\"638c3b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measurable and Transparent AI Pairing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8d25a6 elementor-widget__width-initial font-weight-slim elementor-widget elementor-widget-heading\" data-id=\"6b8d25a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transparent Benchmarking You Can Validate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c7a6da elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29c7a6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afiniti Pairing is measured through transparent benchmarking and continuous A\/B testing. An ongoing live control group runs in parallel so you can clearly see the performance difference between interactions optimized by Afiniti Pairing and those that are not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e3aa06c e-con-full e-flex e-con e-child\" data-id=\"7e3aa06c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32321d19 elementor-hidden-mobile elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"32321d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.afiniti.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/MEASUREMENT.json&quot;,&quot;id&quot;:22090,&quot;size&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58822fe9 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"58822fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.afiniti.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Transparent-Benchmarking.json&quot;,&quot;id&quot;:22091,&quot;size&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d22547 e-con-full e-flex e-con e-child\" data-id=\"16d22547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b16a838 font-weight-medium elementor-widget elementor-widget-text-editor\" data-id=\"6b16a838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Uplift is precisely attributed across the outcomes that matter most: sales, retention, revenue per interaction, and handle time. Intuitive reporting provides visibility across key metrics over time, supporting confidence, accountability, and continuous improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c67ad91 elementor-widget elementor-widget-cta-new\" data-id=\"5c67ad91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-light  \"\r\n         href=\"https:\/\/www.afiniti.com\/responsible-ai\/\" >\r\n                  Explore Responsible AI        \r\n        \r\n      <div class=\"cta-lottie   label-lottie \" data-lottie=\"https:\/\/www.afiniti.com\/wp-content\/plugins\/design-system-plugin-2026\/widgets\/..\/assets\/lottie\/button-dark-single.json\"><\/div>\r\n      <\/a>\r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67fa0ffa e-flex e-con-boxed e-con e-child\" data-id=\"67fa0ffa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c978f80 e-con-full e-flex e-con e-child\" data-id=\"4c978f80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64bd8059 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"64bd8059\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.afiniti.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pairing_Seamless_Design.json&quot;,&quot;id&quot;:22092,&quot;size&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-700a3b5e e-con-full e-flex e-con e-child\" data-id=\"700a3b5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d997f9 elementor-widget elementor-widget-heading\" data-id=\"61d997f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INTEGRATION <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae7cc9d elementor-widget elementor-widget-heading\" data-id=\"4ae7cc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seamless by Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c2294 no-bottom-margin elementor-widget elementor-widget-text-editor\" data-id=\"37c2294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afiniti Pairing integrates into existing enterprise contact center ecosystems and is designed to operate without disrupting current systems, workflows, or infrastructure. It works as a seamless overlay on existing routing infrastructure with no change management for agents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a48493 no-bottom-margin elementor-widget elementor-widget-text-editor\" data-id=\"52a48493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It leverages interaction and outcome data, and can incorporate approved contextual data from existing enterprise systems to enhance decisioning. All data sources and fields are defined and approved in close collaboration with each client, ensuring compliance and transparency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58d1d7f3 e-flex e-con-boxed e-con e-child\" data-id=\"58d1d7f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e95cf82 e-con-full e-flex e-con e-child\" data-id=\"2e95cf82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77e88854 font-weight-regular elementor-widget elementor-widget-heading\" data-id=\"77e88854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measurable Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575af06f elementor-widget__width-initial font-weight-slim elementor-widget elementor-widget-heading\" data-id=\"575af06f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Driving Results That Matter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6715dd25 elementor-widget elementor-widget-text-editor\" data-id=\"6715dd25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afiniti Pairing consistently improves the outcomes that matter most across complex, high-volume contact center environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6de5f font-weight-medium elementor-widget elementor-widget-text-editor\" data-id=\"5a6de5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You can use Afiniti Pairing to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe36e4 e-con-full e-flex e-con e-child\" data-id=\"cfe36e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea521d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ea521d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Increase conversion and sales performance<\/li><li>Improve retention and reduce churn<\/li><li>Increase revenue per interaction<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a19464 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a19464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Improve operational efficiency and reduce handle time<\/li><li>Enhance customer experience at scale<\/li><li><p>Optimize caller-surplus queues<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659bed91 banner-video e-con-full e-flex e-con e-child\" data-id=\"659bed91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-230d29e0 e-con-full e-flex e-con e-child\" data-id=\"230d29e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68661d33 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"68661d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.afiniti.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pairing_Dashboard_V2.json&quot;,&quot;id&quot;:22094,&quot;size&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1df41ec3 e-flex e-con-boxed e-con e-child\" data-id=\"1df41ec3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69e71fdb e-con-full e-flex e-con e-child\" data-id=\"69e71fdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b382e4c elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"2b382e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.afiniti.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pairing_Scale-1.json&quot;,&quot;id&quot;:22096,&quot;size&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ae390ce e-con-full e-flex e-con e-child\" data-id=\"3ae390ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5530f3 elementor-widget elementor-widget-heading\" data-id=\"1e5530f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCALE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef095c2 elementor-widget elementor-widget-heading\" data-id=\"3ef095c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Built for the Enterprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f81189 no-bottom-margin elementor-widget elementor-widget-text-editor\" data-id=\"70f81189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afiniti Pairing is engineered for large-scale deployments, delivering enterprise-grade stability, real-time performance monitoring, and adaptive learning that evolves with changing customer behaviors and agent dynamics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291c2e99 no-bottom-margin elementor-widget elementor-widget-text-editor\" data-id=\"291c2e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It can be deployed across inbound, outbound, and digital interaction channels and is designed to scale without disrupting existing operations, agent workflows, or customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1458fc0 e-flex e-con-boxed e-con e-child\" data-id=\"1458fc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23752c39 e-con-full e-flex e-con e-child\" data-id=\"23752c39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96c855e elementor-widget elementor-widget-heading\" data-id=\"96c855e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Schedule a Value Scan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28238c no-bottom-margin elementor-widget elementor-widget-text-editor\" data-id=\"f28238c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Explore where AI-powered pairing can create the greatest impact across your contact center operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7299adf7 elementor-widget elementor-widget-cta-new\" data-id=\"7299adf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-light  \"\r\n         href=\"https:\/\/www.afiniti.com\/contact\/#afiniti-pairing\" >\r\n                  Request a Meeting         \r\n        \r\n      <div class=\"cta-lottie   label-lottie \" data-lottie=\"https:\/\/www.afiniti.com\/wp-content\/plugins\/design-system-plugin-2026\/widgets\/..\/assets\/lottie\/button-dark-single.json\"><\/div>\r\n      <\/a>\r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a05307 e-con-full e-flex e-con e-child\" data-id=\"27a05307\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-357e73f7 e-flex e-con-boxed e-con e-child\" data-id=\"357e73f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d4dcb1d e-con-full e-flex e-con e-child\" data-id=\"2d4dcb1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c84636d font-weight-regular elementor-widget elementor-widget-heading\" data-id=\"6c84636d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry Specific Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5639f00d font-weight-slim elementor-widget elementor-widget-heading\" data-id=\"5639f00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make every interaction count <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d4cea9e e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d4cea9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb60422 elementor-widget elementor-widget-cta-new\" data-id=\"7eb60422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-light  \"\r\n         href=\"https:\/\/www.afiniti.com\/contact\/\" >\r\n                  Request a Meeting         \r\n        \r\n      <div class=\"cta-lottie   label-lottie \" data-lottie=\"https:\/\/www.afiniti.com\/wp-content\/plugins\/design-system-plugin-2026\/widgets\/..\/assets\/lottie\/button-dark-single.json\"><\/div>\r\n      <\/a>\r\n    <\/div>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ded8a8b e-con-full e-flex e-con e-child\" data-id=\"4ded8a8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0219d0 elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"e0219d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;587b348&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;3c848df&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;a37ec68&quot;},{&quot;slide_title&quot;:&quot;Slide #4&quot;,&quot;_id&quot;:&quot;5737a66&quot;},{&quot;slide_title&quot;:&quot;Slide #5&quot;,&quot;_id&quot;:&quot;c3ca9f2&quot;}],&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4d7059 e-con-full e-flex e-con e-child\" data-id=\"c4d7059\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-355ddc5 industry-cards elementor-widget elementor-widget-card_new\" data-id=\"355ddc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"card_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <a class=\"card-new-wrapper\"\r\n      style=\"background-image: url(https:\/\/www.afiniti.com\/wp-content\/uploads\/2026\/05\/Telco-Media-new.jpg); background-size:cover;\"\r\n      href=\"https:\/\/www.afiniti.com\/industries\/telco-media\/\" role=\"listitem\"\r\n      aria-label=\"Telco &amp; Media\">\r\n      <div class=\"heading-wrapper\">\r\n                  <h3 class=\"card-heading\">Telco &amp; Media<\/h3>\r\n              <\/div>\r\n      <div class=\"card-new-bottom\">\r\n                  <div class=\"summary no-bottom-margin\" style=\"margin-bottom: 10px\">\r\n            <p>Top Telco<br \/>Generates over<\/p>          <\/div>\r\n                          <h3 class=\"sub-heading\">\r\n            $1b          <\/h3>\r\n                          <div class=\"summary\">\r\n            <p>with Afiniti<\/p>          <\/div>\r\n              <\/div>\r\n    <\/a>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fabebf e-con-full e-flex e-con e-child\" data-id=\"6fabebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9ac3a elementor-widget elementor-widget-card_new\" data-id=\"4a9ac3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"card_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <a class=\"card-new-wrapper\"\r\n      style=\"background-image: url(https:\/\/www.afiniti.com\/wp-content\/uploads\/2026\/05\/Financial-Services-2.jpg); background-size:cover;\"\r\n      href=\"https:\/\/www.afiniti.com\/industries\/financial-services\/\" role=\"listitem\"\r\n      aria-label=\"Financial Services\">\r\n      <div class=\"heading-wrapper\">\r\n                  <h3 class=\"card-heading\">Financial Services<\/h3>\r\n              <\/div>\r\n      <div class=\"card-new-bottom\">\r\n                  <div class=\"summary no-bottom-margin\" style=\"margin-bottom: 10px\">\r\n            <p>International Bank<br \/>Increases Loan Sales by<\/p>          <\/div>\r\n                          <h3 class=\"sub-heading\">\r\n            12%          <\/h3>\r\n                          <div class=\"summary\">\r\n            <p>with Afiniti<\/p>          <\/div>\r\n              <\/div>\r\n    <\/a>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba4320c e-con-full e-flex e-con e-child\" data-id=\"ba4320c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b4e98 elementor-widget elementor-widget-card_new\" data-id=\"25b4e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"card_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <a class=\"card-new-wrapper\"\r\n      style=\"background-image: url(https:\/\/www.afiniti.com\/wp-content\/uploads\/2026\/05\/Insurance-2.jpg); background-size:cover;\"\r\n      href=\"https:\/\/www.afiniti.com\/industries\/insurance\/\" role=\"listitem\"\r\n      aria-label=\"Insurance\">\r\n      <div class=\"heading-wrapper\">\r\n                  <h3 class=\"card-heading\">Insurance<\/h3>\r\n              <\/div>\r\n      <div class=\"card-new-bottom\">\r\n                  <div class=\"summary no-bottom-margin\" style=\"margin-bottom: 10px\">\r\n            <p>Large U.S. Insurer<br \/>Increases Lifetime Premiums by<\/p>          <\/div>\r\n                          <h3 class=\"sub-heading\">\r\n            $450m+          <\/h3>\r\n                          <div class=\"summary\">\r\n            <p>with Afiniti<\/p>          <\/div>\r\n              <\/div>\r\n    <\/a>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdacba2 e-con-full e-flex e-con e-child\" data-id=\"fdacba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76ce26c elementor-widget elementor-widget-card_new\" data-id=\"76ce26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"card_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <a class=\"card-new-wrapper\"\r\n      style=\"background-image: url(https:\/\/www.afiniti.com\/wp-content\/uploads\/2026\/03\/healthcare-card.jpg); background-size:cover;\"\r\n      href=\"https:\/\/www.afiniti.com\/industries\/healthcare\/\" role=\"listitem\"\r\n      aria-label=\"Healthcare\">\r\n      <div class=\"heading-wrapper\">\r\n                  <h3 class=\"card-heading\">Healthcare<\/h3>\r\n              <\/div>\r\n      <div class=\"card-new-bottom\">\r\n                  <div class=\"summary no-bottom-margin\" style=\"margin-bottom: 10px\">\r\n            <p>Top U.S. Healthcare <br \/>Insurer Increases Telesales by<\/p>          <\/div>\r\n                          <h3 class=\"sub-heading\">\r\n            6%          <\/h3>\r\n                          <div class=\"summary\">\r\n            <p>with Afiniti<\/p>          <\/div>\r\n              <\/div>\r\n    <\/a>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b89dab8 e-con-full e-flex e-con e-child\" data-id=\"b89dab8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0067e elementor-widget elementor-widget-card_new\" data-id=\"4d0067e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"card_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <a class=\"card-new-wrapper\"\r\n      style=\"background-image: url(https:\/\/www.afiniti.com\/wp-content\/uploads\/2026\/03\/Travel-card.jpg); background-size:cover;\"\r\n      href=\"https:\/\/www.afiniti.com\/industries\/travel-hospitality\/\" role=\"listitem\"\r\n      aria-label=\"Travel &amp; Hospitality\">\r\n      <div class=\"heading-wrapper\">\r\n                  <h3 class=\"card-heading\">Travel &amp; Hospitality<\/h3>\r\n              <\/div>\r\n      <div class=\"card-new-bottom\">\r\n                  <div class=\"summary no-bottom-margin\" style=\"margin-bottom: 10px\">\r\n            <p>Global Hospitality<br \/>Company Increases LTV by<\/p>          <\/div>\r\n                          <h3 class=\"sub-heading\">\r\n            $40m          <\/h3>\r\n                          <div class=\"summary\">\r\n            <p>with Afiniti<\/p>          <\/div>\r\n              <\/div>\r\n    <\/a>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Group_43724\" data-name=\"Group 43724\" width=\"26.75\" height=\"12\" viewBox=\"0 0 26.75 12\"><circle id=\"Ellipse_1232\" data-name=\"Ellipse 1232\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(4.576)\" fill=\"#fff\"><\/circle><circle id=\"Ellipse_1234\" data-name=\"Ellipse 1234\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(0 4.575)\" fill=\"#fff\"><\/circle><circle id=\"Ellipse_1236\" data-name=\"Ellipse 1236\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(4.576 4.575)\" fill=\"#da4b60\"><\/circle><circle id=\"Ellipse_1235\" data-name=\"Ellipse 1235\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(4.576 9.15)\" fill=\"#fff\"><\/circle><line id=\"Line_1155\" data-name=\"Line 1155\" x2=\"15.744\" transform=\"translate(10.256 5.965)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/line><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"26.75\" height=\"12\" viewBox=\"0 0 26.75 12\"><g id=\"Group_43724\" data-name=\"Group 43724\" transform=\"translate(5170.971 5593.975)\"><circle id=\"Ellipse_1232\" data-name=\"Ellipse 1232\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(-5151.646 -5593.975)\" fill=\"#fff\"><\/circle><circle id=\"Ellipse_1234\" data-name=\"Ellipse 1234\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(-5147.07 -5589.4)\" fill=\"#fff\"><\/circle><circle id=\"Ellipse_1236\" data-name=\"Ellipse 1236\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(-5151.646 -5589.4)\" fill=\"#da4b60\"><\/circle><circle id=\"Ellipse_1235\" data-name=\"Ellipse 1235\" cx=\"1.425\" cy=\"1.425\" r=\"1.425\" transform=\"translate(-5151.646 -5584.825)\" fill=\"#fff\"><\/circle><line id=\"Line_1155\" data-name=\"Line 1155\" x1=\"15.744\" transform=\"translate(-5170.221 -5588.01)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/line><\/g><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f5fa9e5 e-flex e-con-boxed e-con e-child\" data-id=\"1f5fa9e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21d37275 e-flex e-con-boxed e-con e-child\" data-id=\"21d37275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ef7a6b elementor-widget elementor-widget-heading\" data-id=\"24ef7a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f466ba0 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"2f466ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"custom-toggle-container\">\n  <div class=\"toggle-col\">\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title desktop\">What is Afiniti Pairing?<\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Afiniti Pairing is an AI-powered solution within Afiniti\u2019s outcome\n            orchestration platform. It uses patented prescriptive AI to\n            dynamically match each customer with the agent most likely to\n            achieve the desired outcome. By analyzing historical interaction and\n            outcome data, it discovers the patterns that drive success and\n            applies that intelligence in real time to optimize contact center\n            performance.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">How does Afiniti Pairing work?<\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Afiniti Pairing continuously learns from past customer interactions\n            and outcomes to uncover what drives success. When a live interaction\n            begins, it instantly applies that intelligence, factoring in\n            real-time context such as agent availability and operational\n            constraints, to match each customer with the most suitable agent for\n            the outcome you prioritize.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                Is Afiniti Pairing the same as routing?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            No. Afiniti Pairing works within your existing routing framework. It\n            is designed to influence the final customer-agent match after your\n            routing rules and operational constraints have been applied, where\n            pairing decisions have the greatest impact on outcomes. It does not\n            replace routing; it makes the final match smarter.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                What outcomes can Afiniti Pairing support?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Afiniti Pairing helps improve retention, sales, revenue, and\n            operational efficiency. Every deployment is tailored to your\n            priorities, aligning AI-driven decisioning to the metrics and\n            outcomes you care most about.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                How does Afiniti Pairing measure impact?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Afiniti measures impact through transparent benchmarking and\n            continuous A\/B testing against an ongoing live control group. This\n            allows organizations to compare performance between interactions\n            influenced by Afiniti Pairing and those that are not, so impact can\n            be validated through data-backed proof across key business metrics,\n            including auxiliary watch metrics.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                Does Afiniti Pairing disrupt existing contact center operations?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            No. Afiniti Pairing integrates seamlessly into existing enterprise\n            contact center ecosystems without replacing systems or interrupting\n            workflows. It operates within established routing rules and\n            operational constraints, ensuring smooth adoption and zero\n            disruption.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                Does Afiniti Pairing require agents or customers to do anything\n                differently?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            No. Afiniti Pairing is designed to work behind the scenes. The goal\n            is to improve matches while keeping the experience familiar for\n            agents and consistent for customers.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                How does Afiniti Pairing adapt over time?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Afiniti Pairing continuously learns from new interactions and\n            outcomes, ensuring it stays effective and aligned as customer\n            behaviors, agent performance, and business conditions evolve.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">What data does Afiniti Pairing use?<\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Afiniti Pairing leverages interaction and outcome data, and can\n            incorporate approved contextual data from existing enterprise\n            systems to enhance decisioning. All data sources and fields are\n            defined and approved in close collaboration with each client,\n            ensuring compliance and transparency.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                How does Afiniti approach responsible AI for Afiniti Pairing?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Responsible AI is embedded into Afiniti\u2019s technology with a focus on\n            transparency, accountability, explainability, fairness, data\n            protection, and compliance. Afiniti provides full visibility into\n            how performance is measured and how outcomes are validated.\n          <\/p>\n          <div class=\"testimonial-cta-wrapper\">\n            <a\n              href=\"\/responsible-ai\/\"\n              class=\"cta-new-wrapper cta-wrapper theme-light\"\n              >Learn More About Responsible AI\n              <div\n                class=\"cta-lottie label-lottie\"\n                data-lottie=\"\/wp-content\/plugins\/design-system-plugin-2026\/assets\/lottie\/button-dark-single.json\"\n              ><\/div>\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"custom-toggle-box\">\n      <div class=\"toggle-inner\">\n        <div class=\"toggle-header\">\n          <div class=\"toggle-header-top\">\n            <div class=\"header-inner\">\n              <h3 class=\"toggle-title\">\n                Is Afiniti Pairing part of outcome orchestration?\n              <\/h3>\n              <span class=\"toggle-icon\">\n                <svg\n                  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                  width=\"19.465\"\n                  height=\"10.108\"\n                  viewBox=\"0 0 19.465 10.108\"\n                >\n                  <path\n                    id=\"Path_15569\"\n                    data-name=\"Path 15569\"\n                    d=\"M313.848,0h19.21l.128.256-9.733,9.853L313.721.256Z\"\n                    transform=\"translate(-313.721)\"\n                    fill=\"#544ec5\"\n                  \/>\n                <\/svg>\n              <\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"toggle-content\">\n          <p>\n            Yes. Afiniti Pairing is one of four products within Afiniti\u2019s\n            outcome orchestration platform. It can be deployed by itself as well\n            as alongside Afiniti Agents, Afiniti Orchestrator, and Afiniti\n            Intelligence to coordinate AI-driven decisions across the full\n            contact center ecosystem.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<style>\n  .custom-toggle-container.desktop {\n    display: none !important;\n  }\n  .custom-toggle-container.mobile {\n    display: flex !important;\n  }\n  .custom-toggle-container {\n    gap: 10px;\n    flex-direction: column;\n    display: flex !important;\n  }\n\n  .custom-toggle-container .toggle-col {\n    flex: 1;\n    gap: 0px;\n    display: flex;\n    flex-direction: column;\n  }\n  .custom-toggle-container .toggle-col .custom-toggle-box:first-child {\n    border-radius: 15px 15px 0px 0px;\n  }\n  .custom-toggle-container .toggle-col .custom-toggle-box:last-child {\n    border-radius: 0px 0px 15px 15px;\n  }\n  .custom-toggle-box {\n    cursor: pointer;\n    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elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"af14751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you are exploring ways to improve conversion, retention, or customer experience at scale, our team can help you identify where measurable value can be unlocked using your existing systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155ffeb1 elementor-widget elementor-widget-cta-new\" data-id=\"155ffeb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"cta-container\">\r\n      <a class=\"cta-new-wrapper cta-wrapper   theme-dark   \"\r\n         href=\"https:\/\/www.afiniti.com\/contact\/#afiniti-pairing\" >\r\n                  Connect with Our Team        \r\n        \r\n      <div class=\"cta-lottie   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