{"id":14715,"date":"2025-12-11T14:30:15","date_gmt":"2025-12-11T14:30:15","guid":{"rendered":"https:\/\/www.afiniti.com\/?p=14715"},"modified":"2026-03-09T22:28:10","modified_gmt":"2026-03-09T22:28:10","slug":"the-new-architecture-of-trust-in-financial-services","status":"publish","type":"post","link":"https:\/\/www.afiniti.com\/the-new-architecture-of-trust-in-financial-services\/","title":{"rendered":"The New Architecture of Trust in Financial Services"},"content":{"rendered":"<h6><span data-contrast=\"auto\">Financial institutions are operating in one of the most dynamic periods the industry has seen in decades. New technologies are reshaping expectations, regulatory scrutiny continues to intensify, and customers demand more relevance, clarity, and support than ever before. Yet the central question remains unchanged:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6>\n<p><b><span data-contrast=\"auto\">How can financial institutions deliver greater value and deeper trust in an increasingly complex world?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A meaningful answer sits at the intersection of personalization, empathy, and responsible technology adoption. These principles run throughout the three-part series authored by David Kroner, which explores how institutions can modernize without losing the human foundations that define financial decision making. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The themes of that series; perceived value, <a href=\"https:\/\/www.afiniti.com\/ai-can-enhance-human-connections-and-the-customer-experience-needs-this-most-of-all\/\">human connection,<\/a> and thoughtful AI adoption reflect broader shifts that are already shaping the future of the industry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Personalization Has Become the Core of Customer Value<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Customers no longer evaluate financial products simply by their price or feature set. They evaluate them through the lens of personal relevance; how much the offering reflects their needs, lifestyle, and priorities. This dynamic is explored in <\/span><a href=\"https:\/\/www.afiniti.com\/perceived-value-in-financial-services-more-than-meets-the-eye\/\"><b><span data-contrast=\"none\">Perceived Value in Financial Services: More Than Meets the Eye<\/span><\/b><\/a><span data-contrast=\"auto\">, where the concept of perceived value is reframed as something fundamentally individual.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Traditional segmentation, once the industry\u2019s go-to strategy, treated customers as averages. But averages rarely feel personal, and personal relevance is what drives loyalty.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, AI and advanced analytics make it possible to tailor experiences at the individual level:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Highlighting the right benefits from a complex bundle<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Anticipating financial needs before they fully form<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reinforcing value at the moment it matters most<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Supporting dynamic adjustments as life circumstances shift<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This shift toward individual-level personalization will define the next competitive frontier. Institutions that can articulate value at the right moment, in the right channel, for the right person, will unlock brand affinity that broad segmentation could never achieve.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Human Confidence Still Anchors High-Stakes Decisions<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Even as financial experiences become increasingly digital, high-stakes decisions remain deeply emotional. Mortgages, insurance coverage, long-term planning, or products tied to major life transitions all require more than precise calculations, they require reassurance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In <\/span><a href=\"https:\/\/www.afiniti.com\/empathy-is-the-real-currency-in-financial-services\/\"><b><span data-contrast=\"none\">Empathy Is the Real Currency in Financial Services<\/span><\/b><\/a><span data-contrast=\"auto\">, Kroner connects this reality to a personal moment of navigating a first home purchase. The insight is simple but often overlooked:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Information creates understanding.<\/span><br \/>\n<span data-contrast=\"auto\">Empathy creates confidence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI can support analysis, surface better options, and reduce administrative burden. But customers still want:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Someone to ask the \u201cwhat ifs\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Someone to interpret grey areas<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Someone to help weigh risks<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Someone to provide emotional clarity<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This blend of human guidance and technological support will remain essential, especially as financial products grow more complex and more interconnected with customer data.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Responsible AI Adoption Requires Clarity, Transparency, and Time<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Across the industry, leaders appreciate the transformative potential of AI. Yet many also move cautiously and for good reason.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Financial services operate within strict regulatory frameworks. Institutions must demonstrate that decisions are; explainable, fair, compliant, auditable and free from unintended bias.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In <\/span><a href=\"https:\/\/www.afiniti.com\/adopting-ai-in-finance-why-caution-is-natural-and-progress-is-possible\/\"><b><span data-contrast=\"none\">Adopting AI in Finance: Why Caution Is Natural, and Progress Is Possible<\/span><\/b><\/a><span data-contrast=\"auto\">, Kroner parallels this environment with another domain where caution is essential: personal health. Trust in new tools, whether financial or medical, requires an understanding of how they work, what risks they carry, and how they change established routines.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Caution is not a barrier to innovation.<\/span><br \/>\n<span data-contrast=\"auto\">It is part of the process of adopting technology responsibly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Institutions embracing AI successfully tend to share common traits:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They align technology decisions with regulatory expectations<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They demand clear explanations of model behavior<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They prioritize outcome-level improvements over automation for its own sake<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They invest in monitoring and governance from the start<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This approach ensures AI strengthens trust rather than threatens it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The Next Decade Will Be Defined by Outcome-Based Transformation<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While many tools in financial services aim to automate or streamline processes, the greatest impact comes from technologies that meaningfully improve outcomes, both for customers and institutions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outcome driven approaches, those that optimize decisions, reduce risk, and enhance customer experiences, require; transparent methodologies, rigorous modeling, strong governance, continuous monitoring and alignment with ethical standards<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Institutions that prioritize outcomes over hype will be the ones that modernize sustainably. The differentiator will not be how much AI an institution deploys, but how effectively its technology improves customer journeys, strengthens trust, and reflects responsible leadership.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Trust Will Remain the Industry\u2019s Primary Competitive Advantage<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The financial institutions that lead in the coming years will be those that:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">deliver personalization that feels truly individual<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">combine AI insights with human empathy<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">adopt advanced technology with clarity and accountability<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">design experiences that reduce complexity rather than amplify it<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Trust is not created by technology alone.<\/span><br \/>\n<span data-contrast=\"auto\">Trust is created by thoughtful systems, transparent processes, and human connections strengthened, not replaced, by data and intelligence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The era ahead will reward institutions that treat trust as a design principle, not a byproduct.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Explore the Full Series by David Kroner<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.afiniti.com\/perceived-value-in-financial-services-more-than-meets-the-eye\/\"><b><span data-contrast=\"none\">Perceived Value in Financial Services<\/span><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.afiniti.com\/empathy-is-the-real-currency-in-financial-services\/\"><b><span data-contrast=\"none\">Empathy Is the Real Currency in Financial Services<\/span><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.afiniti.com\/adopting-ai-in-finance-why-caution-is-natural-and-progress-is-possible\/\"><b><span data-contrast=\"none\">Adopting AI in Finance<\/span><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Financial institutions are operating in one of the most dynamic periods the industry has seen in decades. New technologies are reshaping expectations, regulatory scrutiny continues to intensify, and customers demand more relevance, clarity, and support than ever before. Yet the central question remains unchanged:\u00a0 How can financial institutions deliver greater value and deeper trust in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[59],"class_list":["post-14715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financialservices","tag-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/posts\/14715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/comments?post=14715"}],"version-history":[{"count":5,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/posts\/14715\/revisions"}],"predecessor-version":[{"id":20975,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/posts\/14715\/revisions\/20975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/media\/14716"}],"wp:attachment":[{"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/media?parent=14715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/categories?post=14715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afiniti.com\/api\/wp\/v2\/tags?post=14715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}