With over 1,400 properties and 30 million annual guests, G6 Hospitality<\/a> operates in a high-volume, high-stakes environment. To maintain quality at scale, the company turns to best-in-class partners, especially when it comes to specialized technologies like AI.<\/span>\u00a0<\/span><\/p>\n That\u2019s where Afiniti comes in.<\/span>\u00a0<\/span><\/p>\n \u201cAfiniti is AI behavioral pairing technology that uses data intelligently to pair our customers calling in with agents based on likely fit.\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n For <\/span>Jessie Burgess,<\/span><\/b> former EVP & CIO at G6, the solution was clear: integrate advanced technology without disrupting day-to-day operations.<\/span>\u00a0<\/span><\/p>\n Afiniti\u2019s technology fits directly into G6\u2019s existing Avaya-based platform and routing operations\u2014no overhaul needed.<\/span>\u00a0<\/span><\/p>\n \u201cWe didn\u2019t have to be AI experts to deploy it. There are no scripts to learn. It runs transparently.<\/a>\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n Within the first year of going live, G6 saw a\u202f4% increase in reservations\u202fwhen the system was on. And with continuous A\/B testing running every half hour, the impact isn\u2019t just noticeable – it\u2019s measurable.<\/span>\u00a0<\/span><\/p>\n At its core, Afiniti enhances what G6 already does best: connecting with customers. The AI doesn\u2019t replace agents \u2013 it empowers them.<\/span>\u00a0<\/span><\/p>\n \u201cIt\u2019s 17,000 more times they get a chance to sell.\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n Better pairings mean guests get what they\u2019re looking for faster, while agents are more engaged and effective in their conversations.<\/span>\u00a0<\/span><\/p>\n The G6-Afiniti partnership is built on one thing: performance.<\/span>\u00a0<\/span><\/p>\n \u201cAfiniti was just right for us because they\u2019re real. Measurable. Monitored.\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n With continuous optimization, data-backed insights, and results-driven execution, G6 has transformed its contact center into a revenue-driving, experience-enhancing engine.<\/span>\u00a0<\/span><\/p>\nSeamless Integration, No AI Expertise Required<\/span>\u00a0<\/span><\/h5>\n
More Bookings, More Satisfied Agents<\/span>\u00a0<\/span><\/h5>\n
Results You Can See<\/span>\u00a0<\/span><\/h5>\n
Key Takeaways<\/span>\u00a0<\/span><\/h5>\n
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\nG6 deployed Afiniti without needing in-house AI expertise or process changes.<\/li>\n<\/ul>\n\n
\nThe system runs A\/B tests every 30 minutes to prove impact.<\/li>\n<\/ul>\n\n
\nWith better customer fits, agents are more effective and more satisfied.<\/li>\n<\/ul>\n\n
\nAfiniti helped G6 grow bookings while improving guest experience.<\/li>\n<\/ul>\n
\nWant to see how outcome-based AI can transform your contact center?<\/span><\/p>\n