The Content Marketing Association

2021 International Content Marketing Award Winners

The winners of the 2021 International Content Marketing Awards were announced in our live, virtual ceremony on Thursday, 25th November. The CMA saw a record-breaking number of entries to the awards this year, the most competitive year to date, with entries coming in from more organisations and countries across the world than ever before.

The 2021 winners were chosen by over 140 of the industry’s leading content marketing experts from various sectors, who discussed each and every entry at length. The gold, silver and bronze winners that were selected by the judging panels make a stunning list of talent, and feature both in-house brand teams and many different content marketing agencies. To be shortlisted against such tough competition is already a great accolade, and to go on and win an award at this year’s ceremony marks a phenomenal achievement. You can see the full list of winners below, or view the shortlist here.

A huge congratulations to all of this year’s winners, you should all be very proud of your achievement!

You can watch the live ceremony recording back on demand here.

Best Large Agency: Rise at Seven

Runner Up: OTW

Best Medium Agency: Mahlab

Runner Up: Archant Dialogue

Best Small Agency: BrandContent

Runner Up: Navigate

Gold Winner

LVB & ABN AMRO MeesPierson – The Exit Years

Silver Winner

Geelmuyden Kiese & Kristiania University College – Education that challenges

Bronze Winner

The Precinct & Meat & Livestock Australia – Lamb Legends

Shortlisted

John Brown South Africa & Old Mutual Corporate – Nine Yards

Keel & BRP – Putting our target in the riding seat to launch Lynx

Keel & Medela – Busting category conventions to launch Medela Purelan

Make Your Mark & Lärarförbundet – Min lön / My salary

Potlatch & The Macallan – Red Collection

Rationale & Edinburgh Innovations – Data-Driven Entrepreneurial Programme

Gold Winner

The Precinct & Takeda Pharmaceuticals – Access to Healthcare

Silver Winner

Gensler – Design Responds to a Changing World

Bronze Winner

OneFifty Consultancy & Sage – Your Local

Shortlisted

3rdspace & NEC – 3rdspace – Positive Mindset

Autodesk – Growth in the Next Normal

Brafton & CFGI – How We Wrangled Dozens of SQLs for CFGI—and Counting

Builtvisible & Sage – Be your Own Boss – Builtvisible obliterates targets by 1200% for Sage

iResearch Services & Pegasystems – Tech Trends: Future Proof 2025

Isoline Communications & HB Reavis – The Future of Work report

Mahlab & Salesforce – Mahlab | Salesforce | PRO TIPS – creating a brand within itself.

Maze & Germains – Xbeet enrich 200 campaign

Stein IAS & Trelleborg – Docking & Mooring

Gold Winner

Puzzle & Klarna UK – Why pay interest?

Silver Winner

Rise at Seven & GAME x PlayStation – Search for the Shapes

Bronze Winner

Medium Rare & David Jones – David Jones

Shortlisted

Cedar Communications Ltd & Tesco – Tesco – Helping the nation through lockdown

Geelmuyden Kiese & Kristiania University College – Education that challenges

John Brown & Waitrose & Partners – Waitrose & Partners Food

Keel & Kiddylicious – Creating a new world of content for Kiddylicious

Puzzle & Klarna – Klarnival

Puzzle & wilko – A Little Christmas Magic

Spoon & Preem – Little things. Big difference.

Sport5 & Heineken – Uefa Champions League Drive-In finals with John Terry

Gold Winner

256 & Fáilte Ireland – Engaging the trade for Fáilte Ireland B2B

Silver Winner

Trigger Oslo & The Norwegian National Museum of Art – Art is coming home

Bronze Winner

CPL & Cambridgeshire County Council – Be a care worker

Shortlisted

Geelmuyden Kiese & Civita, The Liberal Think Tank – The World’s Most Equal Country

Geelmuyden Kiese & Kristiania University College – Education that Challenges

John Brown South Africa & Stodels Garden Centre – Beginners’ Guide to Gardening Newsletter Series

Spoon & Skanska – We want more

Sport5 & Heineken – Uefa Champions League Drive-In finals with John Terry

TCO London & Sir Kensington’s – The Food Fight: Sir Kensington’s 2020 Integrity Report

The Precinct & Virgin Australia – VA-X & WIN

Gold Winner

Cedar Communications Ltd & Tesco – Helping customers a little more every day

Silver Winner

Cedar Communications Ltd & British Airways – A rapid digital transformation

Bronze Winner

Brand Movers & Satair A/S – The Satair Knowledge Hub

Shortlisted

Bonnier News Brand Studio & Folkspel – Folkspel

Brafton – Using Content Marketing to Achieve 160% ROI

CPL & Thoroughbred Breeders’ Association – Great British Bonus

Geelmuyden Kiese & Peugeot Norway – PEUGEOT e-2008: ALWAYS ReLEVANT

Medium Rare & Coles – Coles Magazine

Medium Rare & David Jones – David Jones

Sea Monster Entertainment & Student Village – Lighthouse (Student Village)

SevenC3 & Sainsbury’s Magazine – Keep Calm and Carry On Cooking

Gold Winner

Autodesk – ABM Content Team

Silver Winner

New Media – Woolworths TASTE Team

Bronze Winner

New Media – Internal Communications Division

Shortlisted

Bonnier News Brand Studio – BNBS Video Production

BrandStudio.24 – Media24

John Brown South Africa – Old Mutual Corporate Team

Medium Rare – Coles Magazine

Medium Rare – David Jones

New Media – Mediclinic Team

Pace – The Pace Studio

Gold Winner

Speak Media & European Parkinson’s Disease Association (EPDA) – The Parkinson’s Life podcast, series two

Silver Winner

Kaspersky – Fast Forward by Tomorrow Unlocked

Bronze Winner

John Brown & Waitrose & Partners – Life on a Plate from Waitrose & Partners

Shortlisted

3rdspace & EY – 3rdspace – Change Happens

DHL Supply Chain – Addressing the elephant in the room podcast

Future Fusion & Canon Europe – Shutter Stories: A Canon podcast on photography and filmmaking

John Brown & Pets at Home – Pet’s at Home Puppy Podcast

Maze & Adrian Flux – Fuelling Around: Series 2

Medium Rare & Australian Seniors – Life’s Booming

SevenC3 & Ernst & Young (EY) – EY x Microsoft podcast – a new direction in technology

Gold Winner

Progressive Content – GlobalData Media & NatWest Group – Business Builder

Silver Winner

Bissinger+ GmbH & Evonik Industries AG – Elements Online

Bronze Winner

Maze & Adrian Flux – Influx

Shortlisted

93digital & CNN International Commercial – A content platform on WordPress for efficiency and scale

Brand Movers & Beumer Group – Beumer Group

Brand Movers & Satair A/S – How Satair provided valuable industry insights during the worst year in aviation history

ContentCal – Making content marketing simple, accessible and loveable

John Brown & NatWest – NatWest MoneySense for Young Adults

OTW & Aller Media – Motherhood

Wardour & Legal & General – Our City

Gold Winner

Redactive & Institution of Occupational Safety and Health – IOSH magazine

Silver Winner

Mahlab & Pharmaceutical Society of Australia (PSA) – Mahlab | Pharmaceutical Society of Australia (PSA)

Bronze Winner

Make Your Mark & Lärarförbundet – Min lön / My salary

Shortlisted

Cedar Communications Ltd & British Airways – The Club magazine

Geelmuyden Kiese & The Church of Norway – “Wonderful is the Earth 2020”

Geelmuyden Kiese & The Church of Norway – A job in the Church gets you closer to life

John Brown & Pets at Home – Pets at Home – My VIP

Medium Rare Content Agency & Australian Institute of Company Directors – Company Director

OTW & The Swedish Red Cross – When things aren’t normal

Sunday & The Royal Institution of Chartered Surveyors – RICS Modus and Sunday

Wardour & The Chartered Institute for Securities & Investment – The Review

Gold Winner

LVB & ABN AMRO MeesPierson – The Exit Years

Silver Winner

Sidekick Studios & Tide – Rise Entrepreneur

Bronze Winner

The Fifth & Square – THE FIFTH x #SQUAREBYIT

Shortlisted

BrandContent & Principality Building Society – Welcoming people home through relatable content

HDY Agency & V12 Vehicle Finance – V12 Prime Campaign

John Brown & NatWest – NatWest MoneySense

OneFifty Consultancy & Sage – Your Local

Rise at Seven & Dojo – Cashing in on SEO

TAB Bank – Working Capital Campaign

Wardour & Deutsche Bank – Flow

Gold Winner

Rise at Seven & Parkdean Resorts – The world’s first hedgehog holiday park

Silver Winner

Trigger Oslo & Visit Norway – Top 13.000 reasons why you should visit Northern Norway

Bronze Winner

Cedar Communications Ltd & British Airways – A rapid digital transformation

Shortlisted

256 & Fáilte Ireland – How content helps visitors discover Ireland

BrandStudio.24 & Tourism KwaZulu-Natal – KZN has it all

Cedar Communications Ltd & Cathay Pacific – In a year like no other

Hurricane Media & Sykes Holiday Cottages – ‘This is Your Time’ by Hurricane Media

Medium Rare & Qantas – Qantas Magazine + Travel Insider

OTW / Prime Weber Shandwick & Visit Sweden – Welcome to Sweden, when the time is right

Sunday & P&O Cruises – P&O Cruises and Sunday

The Precinct & Tourism Australia – Australia Innovates

The Precinct & Virgin Australia – VA-X & WIN

Gold Winner

Mahlab & Koala – Mahlab | Koala

Silver Winner

Foxtrot Papa & Lotus – US LOT Magazine

Bronze Winner

John Brown & Waitrose and Partners – Waitrose and Partners Health

Shortlisted

Archant Dialogue & Air Charter Service – Cloud Magazine

Archant Dialogue & Bentley Motors – Bentley Magazine

Cedar Communications Ltd & Eurostar – Metropolitan Magazine

Cedar Communications SA & Thungela – Thungela Magazine

John Brown & Pets at Home – Pets at Home – My VIP

Medium Rare & Bunnings – Bunnings Magazine

Medium Rare & Qantas – Qantas Magazine + Travel Insider

Spoon & PostNord – People by PostNord

Sunday & Ocado – OcadoLife and Sunday

Gold Winner

Geelmuyden Kiese & Elvia – Taking Electricity for Granted

Silver Winner

Trigger Oslo & Karo Pharma – Asan – Reclaim Intimacy

Bronze Winner

Spoon & SOS Alarm – Emma saved her children from the flames

Shortlisted

Cedar Communications SA & GAME – Price Beat Promise Video

Future Fusion & Canon Europe – Filming Pollinators in the dead of winter in the time of lockdown

Geelmuyden Kiese & The Church of Norway – “Wonderful is the Earth 2020”

LVB & Diabetes Association Netherlands – Connect to your Heart

New Media & Fry Family Food – Fry’s Veganuary

OTW/Prime Weber Shandwick & Visit Sweden – From Sweden with Love

Rise at Seven & Parkdean Resorts – The World’s first Hedgehog Holiday Park

Stein IAS & Trelleborg – SmartPort

Gold Winner

Geelmuyden Kiese & Civita, The Liberal Think Tank – The World’s Most Equal Country

Silver Winner

The Precinct & Takeda Pharmaceuticals – Access to Healthcare

Bronze Winner

Revolution Communications & Mahindra Racing – The Switch

Shortlisted

BBC StoryWorks & ICBA (International Council of Biotechnology Associations) – Nature’s Building Blocks

Bonnier News Brand Studio & Leovegas – Hjuleokalendern

OTW & GANT – Shaping Preppy Since 1949

Redwood BBDO & Virgin Media – The Telly That Kept Us Talking – Celebrating the Power of TV in 2020

Spoon & Microsoft – The New World of Work

The Precinct & Meat & Livestock Australia – Lamb Legends

The Precinct & Tourism Australia – Australia Innovates

Tiwi & Automobili Lamborghini S.p.A. – Lamborghini’s “Countach Legacy” Series

Gold Winner

Hyper & Oslo City council – Crushing Climate Myths

Silver Winner

TCO London & Channel 4 – Unseen Kingdoms

Bronze Winner

John Brown & NatWest – NatWest MoneySense

Shortlisted

BBC & Esselunga – How Togo is leading the way in finding more female farmers

Fever Content & Resisterhood Film – Resisterhood

Hyper & Taushet tar liv (The Norwegian Equality and Anti-Discrimination Ombud, The Norwegian help line for domestic violence and The Secretary for the Emergency Centres) – Dear Neighbor – Silence kills

New Media & Woolworths – TASTE

Redwood BBDO & Lipton Ice Tea – Together We Hear

The Others & Royal Canin – Just Think About This!

The Precinct & Takeda Pharmaceuticals – Access to Healthcare

Gold Winner

Fever & Toshiba – Toshiba Fan Park

Silver Winner

SevenC3 & Sainsbury’s – Sainsbury’s Magazine

Bronze Winner

New Media & Woolworths – TASTE on social: Woolworths’ real-life persona

Shortlisted

Cedar Communications Ltd & Mandarin Oriental – Mandrain Oriental

Grupo Agatep Inc & SM Supermalls – The Supermoms Club: How Social Media Brought SM Supermalls Closer to Filipino Homes During the Pandemic

Hewitt Matthews & Universities UK International – The #WeAreTogether Campaign

LVB & Dutch Multiple Sclerosis Society – Face it: Multiple Sclerosis is nerve-wracking

Puzzle & wilko – A Little Christmas Magic

Rakuten – ‘Most Likely To’ Series

Sunday & P&O Cruises – P&O Cruises and Sunday

Gold Winner

Afiniti – Purr Better

Silver Winner

Good Relations & FedEx Express – UEFA EURO 2020

Bronze Winner

Receptional & Nutanix – Comedy and Cloud Computing: An Unlikely Double Act Performs on LinkedIn

Shortlisted

Imprint & MFS – MFS Institutional Active YouTube Campaign

Progressive Content – GlobalData Media & NatWest Group – #BeTheRoleModel: A campaign by NatWest Group, Progressive Content & Getty Images

Gold Winner

Navigate Video & Breville (US) – Navigate Video: Supercharging YouTube Video for Breville

Silver Winner

Medium Rare & Officeworks – Noteworthy

Bronze Winner

Green Park Content & Unilever – All Things Hair

Shortlisted

Rise at Seven & Parkdean Resorts – Sun, Sea & Content Strategy

VERB Interactive Inc & Hilton Head Island – Hilton Head Island

Gold Winner

JBH – The Digital PR Agency & MyHeritage – Baby Name Boom or Bust

Silver Winner

The Precinct & Virgin Australia – VA-X & WIN

Bronze Winner

LVB & Dutch Multiple Sclerosis Society – Face It: Multiple Sclerosis is nerve-wracking

Shortlisted

Cedar Communications Ltd & Tesco – Tesco Christmas in July

Rise at Seven & Parkdean Resorts – Sun, Sea & Content Strategy

Gold Winner

Brandwatch – Covid-19 Insights Campaign

Silver Winner

Content Science & The Home Depot – Scale Content Success

Bronze Winner

Progressive Content – GlobalData Media & VMS – Lead generation & activation for sector specialists

Shortlisted

Cite & Puzzel – AI Persona Campaign for Puzzel

Geelmuyden Kiese & Kristiania University College – Education that Challenges

Gold Winner

Trigger Oslo & Karo Pharma – Asan – Reclaim Intimacy

Silver Winner

Rise at Seven & pCloud – Invasive Apps

Bronze Winner

BrandContent & Admiral – Helping keep people’s homes safe and hitting headlines too

Shortlisted

Grupo Agatep & SM Supermalls – #AweSMLearning: How Digital PR Helped SM Supermalls Make Distance Learning an AweSM Experience

JBH & Slotsup.com – JBH X OnlyFans Rich List

Gold Winner

borne & Norfolk County Council – Covid-19 Youth Campaign

Silver Winner

John Brown & Waitrose and Partners – Waitrose and Partners Health

Bronze Winner

Archant Dialogue & Badrutt’s Palace Hotel – Tower Revue

Shortlisted

alan. & Litera – The Changing Lawyer

Mahlab & Engineers Australia (EA) – Mahlab | Innovative Engineers

Gold Winner

Methods+Mastery & Biden for President – Influencers Get Out the Vote for Joe Biden for President

Silver Winner

Redwood BBDO & Google – Google Dear Local

Bronze Winner

New Media & Woolworths – TASTE Made at Home

Shortlisted

Geelmuyden Kiese & Civita, The Liberal Think Tank – The world’s most equal country

OneFifty Consultancy & Green Cola – 21 Days

Gold Winner

Cedar Communications Ltd & British Airways – BA Media and the Coronavirus Pandemic

Silver Winner

SevenC3 & Sainsbury’s Magazine – Reinventing our commercial portfolio

Bronze Winner

Many Makers & BLOK – Keeping the Nation Moving

Shortlisted

Archant Dialogue & Porsche Club GB – Porsche Post

Medium Rare Content Agency & Bunnings – Bunnings Magazine

Gold Winner

New Media & McCain – Food24 Family Cookbook made with McCain

Silver Winner

Tiled & Paycor – Paycor Uses Tiled to Revolutionize Their Interactive Content Development

Bronze Winner

Sea Monster Entertainment & Makro – Lighthouse “Makro”

Shortlisted

Cognizant Technology Solutions & BMW – Content Orchestration Platform

Progressive Content – GlobalData Media & VMS – Lead generation & activation for sector specialists

Gold Winner

Hyper & Capgemini – The Trojan Coffee Mug

Silver Winner

Contented Brothers & Earthware – Climbing The Mountain

Bronze Winner

Geelmuyden Kiese & The Church of Norway – A job in the Church gets you closer to life

Shortlisted

Archant Dialogue & Bentley Motors – Bentley Motors Retailer Communications

New Media & Nestlé Eastern – Employee vaccine uptake campaign

Gold Winner

OTW/Two Rivers Marketing & Volvo Construction Equipment – The Building Tomorrow Project

Silver Winner

Code Red. GmbH & Daimler Truck AG – Mercedes-Benz Trucks Online

Bronze Winner

Ralle Media & Collecting Cars – Back to the Gravel

Shortlisted

Code Red. GmbH & EvoBus GmbH – Mercedes-Benz Buses Online

Make Your Mark & Volvo Car Sweden – Edit by Volvo Car Sweden

Gold Winner

Embrace & euronews – Disrupted: Moving conversation to action

Silver Winner

Bonnier News Brand Studio & Folkspel – Folkspel

Bronze Winner

Carnaby + Company & Westpac Institutional Bank – Westpac IQ

Shortlisted

Newhall Publishing & The Game Fair Society – The Game Fair Society

TCO London & Vistaprint – 99designs by Vistaprint

Gold Winner

Mark Serra, New Media & VISI

Silver Winner

Tan Parmar, John Brown & Waitrose and Partners Health

Bronze Winner

Jennifer McNally, John Brown & Pets at Home

Shortlisted

Keilani Rodriguez, John Brown US & Hannaford Supermarkets

Michael Meder, Pace & PepsiCo

Gold Winner

Jessica Gunn, John Brown & Waitrose and Partners Food

Silver Winner

Kelda Lund, John Brown South Africa & Old Mutual Corporate

Bronze Winner

Stuart Knott, John Brown & St James’s Place

Shortlisted

Alicia Miller Corbett, Pace & Four Seasons Hotels and Resorts

Nenad Senic, PM, poslovni mediji & Mestna občina Ljubljana

Gold Winner

Michelle Galluzzo, The Precinct

Silver Winner

Phil Young, TCO London

Bronze Winner

Judy Wilks, Autodesk

Shortlisted

Kathryn Strachan, Copy House

Ole Henrik Stubberud & Trygve A. Tønnessen, Geelmuyden Kiese

Gold Winner

Abbie Schofield, SevenC3 & Sainsbury’s Magazine

Silver Winner

Sera Berksoy, John Brown

Bronze Winner

Alice Wilkinson, John Brown & Waitrose and Partners Health

Shortlisted

Michaela Caracio, Pace

William Howe, Many Makers